The company mainly targets the wealthy and high income customers that have an average income that is at least 12 percent higher than the rest of the population and currently Reed owns 14 percent of the market share. Reed Supermarkets has a reputation of around 80 years for its service as a supermarket chain. Reed is now known nationwide and is serving a huge population. This creates a competitive advantage for the company and places them at an upper position relative to its competitors. The layout of the stores of Reed Supermarkets is attractively planned. Attractive stores and good service allowed Reed to differentiate itself from other competitors in the industry. Among the factors the most distinguishing are long store hours and short time for checkout, adequate number of staff, elegant and creative serving-case displays, extensive customer service and runners carrying bags of the customers to their cars. Customers are not required to provide tips to the staff while leaving. The places in which the stores are located show high population growth and even in many of these places, the growth rate of population is above the average rate of growth in the rest of the country. This shows that there is high prospect for the company to increase store traffic. The store visibility is also enhanced since large number of customer would visit the store and they would act as word of mouth promoter. Weaknesses Reed offers high quality products to its customers, but, according to the perception of a considerably large segment of the target customer, prices charged by Reeds is high. Therefore only a selected slice of the market can buy products from its stores. There is no harmony among the management of the company about the appropriate strategy that must be implemented for increasing market share. Contradiction exists among managers about discounts, high-margin items, introduction of low price specials and double couponing. On this issue, they have not been able to choose the most apt solution from the different opinions provided by each of them. The company has drawn a line on its capital expenditure for at least the coming two years starting from 2011. Such freezing on capital expenditure would affect the operations and growth path of the company. In order to meet higher revenue objectives more stores have to be opened. However, stringent capital expenditure policy might hamper such ambitions and impair the growth of the business. Opportunities Political/Legal The supermarket industry in the USA faces the support of strong lobbying form farm groups, transporters, and food processors. This facilitates the supermarket by removing barriers to trade, maintaining symmetry in information sharing across the market and allowing smooth expansion. Economic The economy of the USA has the GDP of 15.94 trillion (according to 2012 estimate). It is a developed country and therefore has the ready ground for development of flourishing supermarkets. Columbus, being situated in the largest state in the United States of America therefore offers a good opportunity for growth to Reed. The average citizen in the state has a high purchasing power. Socio-cultural There is an increasing trend among the American consumers that they are gradually becoming more health conscious besides being price sensitive. The emerging trend
SWOT analysis for Reed Strengths Reed is well-known for the quality of products offered by it and has maintained the quality standard since its inception in the year 1939 without defaulting. The company emphasizes on offering organic produce and customers are also therefore willing to pay a premium price for such goods…
The paper will answer the question as to whether the support of Whole foods such as development of large-scale organic farms has fit in the broader Social Ideology. It will also assess the Conscious capitalism model and give recommendations on the model to ensure whole food strategy growth.
However, despite its success, it has failed to attract some communities because of its color. The institution is regarded as a preserve for wealthy families. Therefore, efforts have been made to make the institution accessible to economical and cultural audience but this has failed particularly among people who love color.
It was a summer job which took two months to complete and I could attest that being part of the regular crew entailed having to cover menial tasks ordered by co-workers who seemed to exercise seniority over the rest especially the new hires and trainees like me as we mostly thought about acquiring experience despite unpleasant attitudes of regular employees.
SWOT ANALYSIS FOR REED
Reed Supermarkets has around 192 retail outlets with almost 21,000 employees operating in the United States. Reed also has two distribution centers for satisfying the demand of its wide-ranging customers effectively.
Reed offers a wide range of products which include groceries, meats, paper goods, baked food products, sea foods, pharmaceutical products and health as well as beauty care products.
After concept and product testing phase we will enter into the test marketing and commercialization phases of marketing.
BlackBerry, the proposed name of our innovation will be a new addition in the world of business, electronics and telecommunication hopefully.
It should be noted that NASCAR, due to its extreme commercialization is now facing the problem of maximizing the investment of its numerous sponsors. Since the company's revenue is primarily generated from its sponsors, NASCAR should prove itself to be a profitable advertising channel amidst the clutter from other promoters.
Advertisements are the most effective means of creating brand image and promote the launch of new product and services in the new market. It must be realized that technological advancements have brought forth an explosion of information that is easily accessible to public through the internet and other media like television, radio, mobile phones etc.
With the help of the website the computer basically connects the customers with the company and makes them involved in the process of purchasing and selling. The site provides the information about different products offered by IBM
ompany to expand its operations faster than its competitors and devote much more capital into the research and development process to enhance further profitability.
With the merger of these two companies, the business also maintains double the expertise in relation to labor,
1 pages (250 words)Case Study
Hire a pro to write a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you an essay for FREE
Contact us via Live Chat, call us at +16312120006or send an email to firstname.lastname@example.org