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............8 6 Methodology....................................................9 7 Analysis...........................................................10 8 References.......................................................12 1. Introduction The main aim of this research is to provide important marketing data to the client which is a company seeking to introduce a new range of ready to eat nutritious meals for fixed budget customers. The client company is planning to launch nutritious food products in United Kingdom market with the students as the main target customer of the product. This nutritious food product features a variety of read to serve meals at an affordable price. Beaver’s Corn Flakes are targeted towards the student population of UK and it is a substituent for the junk food preferred because of low cost. The client is planning to conduct a research for understanding the eating habits of the specific target consumers of their product. On behalf of the client, a research agency is employed to carry out all the necessary research. There are various approaches followed by the marketing company to test the launch methods that have to be adopted for launching the product in UK market. This research will help the client company in understanding the real market conditions and help them in designing an effective strategy for the launch of product. This report is prepared with the purpose of highlighting the methods that are used in research process and the importance of every single method with relevant output for the client. There will be detailed explanation for the research methods used and reason behind using those particular methods for the research. 2. Research Objectives This main purpose of this research is to understand the UK market and the food habits of the potential customers. The research is divided into different stages including consumer research, expert advice from nutrition and diet experts in UK and conducting online research campaign for the product. The research agency will focus in finding the right methods for promoting Beaver’s Corn Flakes and getting the feedback from the targeted audience. The main objective of conducting this research is to provide important insights of the research and useful data to the client that will guide in marketing and production strategies of the company. One of the most important parts of the research is consumer participation and the inputs from direct targeted customers. The feedback from customers will be taken in form of short surveys and the satisfaction level of the customer from Beaver’s corn flakes and other range of products. It will allow the client to understand the customer’s perspective towards the product and estimate of number of customers that are willing to use this product. Some of the important results obtained from research are: a) Customer awareness of Beaver’s corn flakes product (Including data like age, socio-economic status, sex and location of customer) b) What are the possible challenges in introducing Beaver’s corn flakes and food products in UK market? c) What is the customer satisfaction level and feedback for Beaver’s Corn Flakes? d) What percentage of UK customers are willing to try this new range of nutritious food products from Kellogg’s? 3. Terms of Reference The main aim of the research is to provide information to the client that will help the company in developing a consumer base in UK market for their upcoming nutritious range of food products served as ...Show more


Marketing Practitioners Research Abstract The paper discusses a research programme carried out on behalf o a client, for analyzing the market of a nutritious corn flake product targeted for the student population in the UK. TABLE OF CONTENTS 1 Introduction…
Author : annabell94
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