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research - Essay Example

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Author : annabell94

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Marketing Practitioners Research Abstract The paper discusses a research programme carried out on behalf o a client, for analyzing the market of a nutritious corn flake product targeted for the student population in the UK. TABLE OF CONTENTS 1 Introduction…

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research

............8 6 Methodology....................................................9 7 Analysis...........................................................10 8 References.......................................................12 1. Introduction The main aim of this research is to provide important marketing data to the client which is a company seeking to introduce a new range of ready to eat nutritious meals for fixed budget customers. The client company is planning to launch nutritious food products in United Kingdom market with the students as the main target customer of the product. This nutritious food product features a variety of read to serve meals at an affordable price. Beaver’s Corn Flakes are targeted towards the student population of UK and it is a substituent for the junk food preferred because of low cost. The client is planning to conduct a research for understanding the eating habits of the specific target consumers of their product. On behalf of the client, a research agency is employed to carry out all the necessary research. There are various approaches followed by the marketing company to test the launch methods that have to be adopted for launching the product in UK market. This research will help the client company in understanding the real market conditions and help them in designing an effective strategy for the launch of product. ...
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