Socio-cultural Influences on Consumption – Japan

Socio-cultural Influences on Consumption – Japan Speech or Presentation example
High school
Speech or Presentation
Marketing
Pages 3 (753 words)
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This paper is about Japan's consumption. Japanese are famous for their eye for detail and attention to the quality of services provided to the consumers. They look out for the product quality, the technology behind the product, brand and manufacturing country before buying it. …

Introduction

Shintoism and Buddhism are the major religions in Japan. Some people practice both, as the religions complement each other in many ways. Coming to the language, Japanese is official and widely used, even in case of business communication. Interpreters do the translation in case of language-handicap experienced with overseas business clientele. They expect their language to be valued, even while using it for business, promotional or packaging purposes. People are respected by age and the ancestors are worshipped in Japan. Extended families consisting of uncles, aunts and grandparents were of common occurrence until recent years, when the hike in real estate prices made nuclear families more feasible. However, all the relatives meet up during festivals. Thus, the consumption pattern of the consumers have changed based on the variations in the family structure.
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