Influences of economics and marketing on relationships in the global food supply chain

Influences of economics and marketing on relationships in the global food supply chain Essay example
Masters
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Marketing
Pages 8 (2008 words)
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Influences of economics and marketing on relationships in the global food supply chain Table of Contents Introduction 3 Critical review of key literature 4 Illustrative examples  6 Implications for practice 7 References 10 Introduction The global food supply chain is an important area of consideration looking at the growing rates of human population all over the globe…

Introduction

The economic policies of the government have opened the economy to foreign direct investment with favorable regulatory structures being laid down for the investors. The government also aimed at integrating the agricultural sector in the global food supply chain with an initiative to support domestic markets. At the same time it encourages the productivity in a buyer driven market. The economic policies developed by the governments provide opportunities for the business houses and supermarkets to increase the supply of food by taking the benefits of the incentives offered by the favorable economic policies. Appropriate marketing strategies were also adopted in order to fight the obstacles of the pressure groups and the roadblocks due to negative publicity. The transition of global food supply chain has occurred as an effect of the increased demand and the economic policies of the government and the marketing strategies of the business houses in order to tap the emerging demand (Lindgreen, Hingley and Vanhamme, 2009, p.38). These factors have led to the change of food habits and change in lifestyle of the consumers. ...
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