Starbucks - Essay Example

Only on StudentShare

Extract of sample
Starbucks

Furthermore, the report provides a discussion of the marketing mix and possible strategies that should be employed in order to ensure that the launch of a new organic product line by Starbucks in the UK is successful. Table of Contents Executive Summary 2 1.Introduction 3 2. Situation Analysis 4 2.1 PESTLE Analysis 5 The rise of health conscious consumers in the UK means that the organic food industry is no longer categorized as a niche market but has recently become a market that is targeted towards the masses. According to IBISWorld, sales volumes of organic products in the UK are expected to rise by 2.6% resulting in financial growth of ?2.02 billion (PRWEB 2013). Certainly, this trend reflects increased consumer awareness regarding food products and the benefits of organic produce on health. 6 2.2 SWOT Analysis 7 3.Market Summary 8 3.1Segmentation 8 3.2Targeting 9 3.3.Positioning 10 3.3 Competition 10 3.4 Market Growth Potential 11 4.1 Marketing Objective 12 4.2 Target Market 12 4.3 Product Offering 12 4.4 Marketing Program 13 4.4.1 Marketing Mix 13 4.4.2 Marketing Communication Mix 13 References 15 PRWEB (2013). ...Show more

Summary

Starbucks Executive Summary This marketing plan aims to discuss, analyze and evaluate the planned launch of a new line of organic products for Starbucks UK. For the purposes of effectively meeting the objectives of this marketing plan, the tools of PESTLE analysis and SWOT analysis have been employed in order to examine the internal and external environment in which Starbucks operates…
Author : rosendo55
Starbucks essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Starbucks"
with a personal 20% discount.
Grab the best paper

Related Essays

Starbucks
In addition, they market films, books, and music through Starbucks Entertainment division and Hear Music. The company was established in 1971 by Jerry Baldwin, Zev Siegel and Gordon Bowker. In 1981 Schultz joined the company as the head of marketing. As Thompson and Strickland (n.d.) state, in 1983, on a trip to Milan, Italy, Schultz visited a number of espresso bars and hit upon the idea of starting the same kind of coffee bars in America.
3 pages (750 words) Essay
Starbucks
According to the paper the coffee drinker also like to determine whether Starbucks will be a good investment for the future. The paper describes the whole picture of the developing statistic of Starbucks and shows its popularity among the different classes of the population.
2 pages (500 words) Essay
Starbucks
The current goals of the company is to maintain the standing of the company as one of the most recognizes as well as respected brands in the world. For achieving its current goals, the company plans to continue on its expansion path primarily focusing on the countries outside United States in retail as well as license store segments.
2 pages (500 words) Essay
Starbucks
Starbucks has been selected by the study as a sample organization for conducting analysis on use of marketing concepts in order to design a holistic marketing strategy by organizations. Thematically the essay can be divided into three sections, 1- description of theoretical background of marketing concepts, 2- brief introduction of Starbucks and 3- relevance of marketing concepts for Starbucks.
8 pages (2000 words) Essay
Starbucks
The issue of the globalization, and the ethics and diversity in regards to the Starbucks franchise are all of great significance and importance, and in order to grasp the full concept of Starbucks and its notoriety, we must first understand clearly these three matters.
2 pages (500 words) Essay
Starbucks
The company has shown an upward movement of 16% in the current year (2007) as compared to the previous year (2006). If we look at the days receivables ratio the trend for the
2 pages (500 words) Essay
StarBucks
Starbucks does not market its brand as a low-cost service provider. Rather the Starbucks brand is presented as such a company that provide premium quality coffee at a premium price. Starbucks always ensure that
5 pages (1250 words) Essay
Starbucks
Profitability: “Starbucks is targeting International revenue growth at a compound annual growth rate of 20 percent over the three-year period
2 pages (500 words) Essay
Starbucks
The report-writing task has involved analyzing the challenges that is facing the company at the present time and the next few years, drawing conclusions and making recommendations. The findings of this report are presented with the
1 pages (250 words) Essay
Starbucks
Furthermore, the report also undertakes an assessment of Starbucks marketing strategies in the UK such as its product offering, market segmentation, market targeting and positioning. Analyses
8 pages (2000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT