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Marketing: Case Study Table of Contents Answer 1 3 Introduction 3 PEST Analysis 3 Political 3 Economic 4 Social 5 Technology 5 Porter’s Five Forces 6 Bargaining power of the customers 6 Bargaining power of the suppliers 6 Threat of Substitute 7 Threat of new entrant 7 Rivalry within the industry 7 Conclusion 8 Answer 2 8 Introduction 8 Country-of-origin effect 9 Conclusion 10 Answer 3.a 11 Introduction 11 Market segmentation 11 Geographic 11 Demographic 12 Psychographic 12 Behavioural 12 Conclusion 13 Answer 3.b 13 Introduction 13 Product 13 Price 14 Place 14 Promotion 14 Conclusion 15 Reference List 16 Answer 1 Introduction Macro environmental analysis becomes important for any business or


PEST is one of such mechanism that is used for the analysis of the macro environmental factors. Apart from this the internal analysis of the industry is also important to understand the profitability of the industry and factors impacting it (Graham, 2008). The study also focuses on Porter’s Five Forces analysis of the luxury car market of India. PEST Analysis PEST focuses on four important environmental factors that are to be scanned like political, economic, social and environmental. Each of these parameters are defined via this analysis and it influences the scope and activity of the organization. By having a broad view related to the categories that are studied under PEST the managers will be able to bring out innovative ideas and frame strategies that can fit into the situation most appropriately (Reddi, 2013; Solomon, Marshall and Stuart, 2009). ...
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