Astro All Asia Networks ( DBA CONSULTANCY )

Astro All Asia Networks ( DBA CONSULTANCY ) Assignment example
Ph.D.
Assignment
Marketing
Pages 3 (753 words)
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Astro All Asia Networks (DBA CONSULTANCY) Problem Statement The problem statement is examining the current situation of Astro All Asia Networks and the investigating the specific areas of concerns, opportunities and threats of the company. Astro All Asia Networks is headquartered in Malaysia and is engaged in providing direct subscription based services to consumers at home for television, radio with the help of satellite communications…

Introduction

Astro also runs production of films and its business ranges from commissioning and distribution of films. Its subsidiary Celestial Pictures own the largest film library in China. At present, Astro All Asia Networks is looking to expand its business in entertainment and media markets of the growing markets in Asia where there are ample scope of market penetration. Astro have invested in a joint venture of DTH services in India where the company envisages opportunity for growth. Apart from the opportunities, the threat to the company and concerns over its current positions are also important to study. Rationale of Study The rationale of the study is to examine the strategies of the Astro All Asia Networks in promoting its prospects of short term and long term growth. The current position of the company and the strategic methods of alliance for entering the foreign markets could be discovered with the help of this study. The study also provides an insight on the political, environmental, social, technological, economic and legal risk to which the company is exposed in its current business position. ...
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