The Co-operative Bank Brand positioning Project - Essay Example

Only on StudentShare

Extract of sample
The Co-operative Bank Brand positioning Project

Brand positioning of an organization involves the following steps: 1. Identification of the direct competition of the business (including players offering products or services amongst bigger portfolio of solutions) 2. Understanding of the brand positioning of the competitors in the market. 3. Documentation of the own positioning of the company. 4. Comparison of company’s positioning with its competitors in order to identify the possible areas of differentiation. 5. Development of distinctive differentiated and value based brand positioning concept. 6. Creation of a positioning statement with customer value propositions and messages used for the purpose of communication development throughout the target audience. In order to develop a distinctive place in the operational market, an organization should choose a target market followed by the creation of a differential advantage in their mind. Thus, brand positioning is the medium by means of which the company can convey to its customers that what it desires to achieve for them. It can be said to be an activity of creation of the brand offer in such way that it will occupy a separate value and place in the mind of the target customers. It includes identification and determination of the similarity as well as difference for ascertainment of the correct brand identity and creation of proper brand image. ...Show more

Summary

Brand Positioning of Co-operative Bank Introduction Brand positioning is the most important step in any business which helps it in achieving success. It mainly deals with planning of successful new products. Brand positioning ensures that the brand activity has one common aim which is guided and delivered by the benefits of the brand…
Author : serenitybailey
Save Your Time for More Important Things
Let us write a custom essay on your topic
"The Co-operative Bank Brand positioning Project"
with a personal 20% discount.
Find out more

Related Essays

Brand Positioning Statement
By acting as one line narratives of overall features of the product, they provide easy information to customers. Smart ways of description of the details of the product easily attract a passive view of the shopper, which may eventually turn out to be the sales of the product.
3 pages (750 words) Coursework
Positioning
Through positioning strategies, organizations can differentiate their products or services from that of its competitors and attract valuable customers. Positioning involves two basic features, one is the physical characteristics of a product and other one is the method of advertising the brand towards customers and distinguishes the brand against other competitive products in the market.
4 pages (1000 words) Term Paper
Differentiation and Brand Positioning
This will mainly include collection, gathering and absorbing of the existing market conditions. It will also focus on the general trends and patterns in the market (Laurel, 2003). In addition, a research design will mainly serve the purpose of providing information concerning such issues as market behaviors, demographics and lifestyle.
3 pages (750 words) Essay
Brand Positioning
The product category chosen for the project are chocolates. The chocolate industry is at a growth stage and is expected to increase in the future. The global chocolate market is expected to grow by CAGR 2.7% from $83.2billion in 2010 to $98.3billion in the year 2016.
7 pages (1750 words) Essay
Holistic brand positioning of NB Entrust
It manages lease, upgrades building and collects rent services. NB Entrust was established in 1990 in UK but by it started operating as a subsidiary of NB Real Estate Company. However, the company currently operates more than 600 NB managed buildings, and it has a premium branded facilities management services.
8 pages (2000 words) Essay
Brand Positioning
Founded in 1906, it is a business organization with vast marketing experience of over a century hence having an advantage over the rest the competitors in the market. The Xerox Company has developed different brands in the market, done sales promotion and therefore has been able to win customer loyalty thus boosting its sales and revenues.
8 pages (2000 words) Essay
The Co-operative Group (Food,Funeralcare,Banking group, Pharmacy,Travel)
Introduction With the continuous observation and a through marketing analysis, marketers have recognised that the target audience or consumers for a certain product are not similar in nature due to the differences prevailing in the parameters such as social affiliations, demographics, needs, attitudes and locations.
8 pages (2000 words) Essay
Introduction to people at work
This serves as the goal of this essay: to reflect on expectations from a job based on four aspects, namely, managers and hierarchy, motivation, careers and development, as well as rewards and benefits in defining expectations of future employment. Then first thing to consider is the motivation aspect in work, which serves to determine what is the best level of my performance under the circumstances provided in the terms of employment, especially in the corporate scene.
4 pages (1000 words) Essay
corporate brands building of SMEs in B 2 B environment in UK
become more important than ever. Brands convey uniform values such as credibility and experience (Business case studies, 2013). As a result of highly competitive environment, businesses are continuously trying to differentiate themselves from others in order to thrive and grow (Kotler et al., 2002).
16 pages (4000 words) Dissertation
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT