An Investigation of the importance of E-Commerce and Internet Marketing

An Investigation of the importance of E-Commerce and Internet Marketing Essay example
Masters
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Marketing
Pages 5 (1255 words)
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An Investigation of the importance of E-Commerce and Internet Marketing Name Professor Institution Date Introduction E-commerce is the use of electrical systems to conduct business, it is the online purchasing and selling of goods and services and it has become a vital part of our daily lives as many large transactions are conducted online…

Introduction

This has brought with it several positive impacts such as reduced cost of advertising and convenience in doing business; however, there have been a few negative impacts as well including easier anonymity for criminals and a faster and wider spread of false stories. This report will look at the growth of E-commerce and internet marketing and evaluate their total contribution to the economy as well as the negative impact they have had. Procedure This research employed the use of secondary research method that involves finding of relevant literature related to e-commerce and internet marketing. Therefore, this research involved finding information in scholarly databases and academic libraries, supplemented E-books and online sites that provided relevant and credible data. Secondary research has the distinct advantage of availability of pre-recorded data, which also means a lower cost of doing research. It however bears the risk of data being outdated and finding the data required unavailable without a means to conduct a study. Findings The US government began tracking internet sales in 1999 when they only accounted for 1% of all sales done within the country. ...
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