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(Marketing Report)write a marketing report in the role of the consultant to the Board of The Birmingham Library
Pages 14 (3514 words)
Marketing Report Contents Introduction 4 E-Marketing 4 Situation Analysis 5 Marketing Mix Review 5 Product/ Service Perception 6 Market size, Market Potential and Market Trends 7 Target Market, Segmentation, Profiling 8 Competitor Research 8 Objective 9 SMART Objective 9 Marketing Objectives 9 Communication Objective 10 Strategy 10 Marketing Tactics 11 Application 12 Marketing Action Plan 12 Control 13 Reference List 16 Executive Summary Unlike last few decades, present consumer is exposed to a large number of media.
It is a 360 degree approach in marketing which enables the marketer raise brand awareness and subsequently brand experience though various touch points. However, electronic marketing can only be successful if it is accompanies with strategies influencing the customer perception from different touch points also, such as print media, advertising, television, outdoor media, etc. In the present report, a situational analysis has been done. E- Marketing has been taken as a strategy for branding and promotions of the newly established library in Birmingham. The target customers fall in the age group of 18-25 years. Since this generation is mostly customer savvy and addicted to internet and other social media activities, using electronic marketing to target these customers will be of sustainable advantage. SOSTAC format have been applied for the development of situation, objectives and strategies. From the specified strategies, tactics, applications and action plans have been recommended. ...
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