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Pages 7 (1757 words)
Strengths: Freshest, healthiest products in the market at Competitive prices; The company provided according to the CEO, Kathleen Norton, the freshest, healthiest products and the fact they extended the same to compassionate caring of their customers. Evergreen Natural Markets offered healthy vegan products that are gourmet, natural, and organic at competitive prices and this gave them an edge in this highly conservative market segment.
The patriarch of the firm had built a culture of intricate customer service; they went deeper by understanding their customer’s needs completely Culture of intricate customer service; Through innovative means of handling their customers such as the delivery service Evergreen established its pedigree in customer service compared to its competitors. Customers and market: Their market comprised of highly educated, upper income, health conscious and informed; this means that they were able to sell easily their natural and organic foods to them. The company prided itself on immaculate service and superior and fresh products, meaning that were able easily convince their target market to buy those goods from them. The market for natural products in Rocky Mountain States had the highest rates of growth in terms of market expansion, given as 11.4 percent against a Midwest rate of merely three percent. Original marketing expertise: Their marketing technique even though simple, but it has been effective over the years, as the customers have grown accustomed to it. ...
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