Project 7. The world in the 21st century is evolving at a very first pace. It is important to mention that the rapid pace of evolution is happening because of first change and tremendous development. The emergence of various kinds of technological advancements has played a major and catalytic role in the process of communication as well as the methods of doing business all over the world…
As a result of this revolution, the world has been automatically transformed into a single well connected global entity. It needs special highlighting of the fact that the technological revolution that has affected both the developed as well as the developing markets has brought a tremendous change in the nature and behaviour of the masses around the world. The consumers and masses of the present day increasingly prefer to live a dual life. This dual life promotes physical presence in the real world as well as virtual presence in the internet connected world. In order to stay connected to their virtual selves in the virtual world, the masses prefer to use various smart technology devices like Smartphones, I-pads, tablets. It is highly interesting to mention that the intense acceptance and usage of the technological devices has resulted in enormous acceptance of the multiple social networking sites. From the marketing point of view, it has to be said that for the purpose of better communication of value to the customers as well as the target audience, creation of relevant product which will satisfy the needs existing in the market is of tremendous importance. For the purpose of acquiring knowledge and needs of the masses, it becomes highly essential on the part of the marketers to engage in the process of market research. Recognizing the trend of the young consumers to stay online for a considerable part of the day as well as night, marketers entitled with the responsibility of communicating the values of various kinds of products and services, are focusing on the process of engaging with their customers through the online platform. The online marketers in order to attract more and more of the online target audience are designing various kinds of interesting web enabled applications which automatically collects and tracks the users data as well as various other relevant specification. Needless to mention that in the bid to browse the highly interesting applications, the online community of consumers ends up revealing a considerable amount of personal data. This essential data is being mined by the data scientists and data experts using the technology of Big Data. However, it has to be mentioned that the needs and demand related to normal products and services is highly different as compared to products and services that belongs to the health care sector. It has to be stated that for the purpose of significant understanding of the attitudes of the public as well as the trends of the consumers in regards to various healthcare products and services, a much specialised kind of research and market survey has to be conducted. While discussing about the various kinds of research data that is often considered by the private as well as government organizations belonging to the healthcare sector, the focus and importance has to be given on health survey data, general consumer based information as well as administrative data which is resulted from multiple health care delivery systems (Goodby and et.al, 15). For the purpose of generation of relevant data, organizations belonging to the healthcare category often collect a lot of data which are generated as a possible by product of various operations of the organization. Now with the fast changing consumer needs and demands, the organizations providing services and products of the health care s ...
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The businesses have to illuminate their presence with innovative ideas to present their product or service to the consumers. With the hammering of every brand and every company on the mass media, more and more businesses are switching to alternative media channels to either directly reach their consumers or involve them directly through brand activations and other Below The Line activities.
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Additionally, it entails the promotion of products and services within markets. It is a key ingredient to the success of a business as it mainly focuses on customer satisfaction, consumer value and quality of goods and services that are offered. The commonly used strategy is known as the marketing mix which is composed of four variables referred to as the 4P’s of marketing.
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In my view, this brand justifies every single value for money. I buy Armani for look, style and comfort. I enjoy my shopping at Armani’s. During my purchasing process it is not just the product and post purchase experience which adds to my overall
It is also affordable. I found it while I stopped at seven-eleven to buy some food staff. I saw the magazine in a shelf in front of the cashier. Its was displayed in such away that its positioning attracted customers, something that made people glued to
Which specific variables fit for this brand?)
The choice of snacks and soft drinks targets the working class and the business community with little time especially during lunch hour breaks. The market segmentation for these products is based on the
Individual households, communities, and the society at large comprise the company’s target population. In other words, the company goes out of its way to sensitize people in areas that it does not necessarily serve.
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