Is Raynair an unethical business? Ethical and Philosophical approaches.

Is Raynair an unethical business? Ethical and Philosophical approaches. Essay example
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Marketing
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Is Raynair an unethical business? Ethical and Philosophical approaches Introduction/background Raynair is an Irish airline, founded in 1985 with a staff of 25 people. The airline is commonly known for its ‘low cost’ services. It has a fleet size of 298 Boeing, and employs about 8,500 pilots, counter workers and flight attendants…

Introduction

Four years later, the company lost $20 million dollars. Later in 2011, the company had grown to attract 75.8 million passengers who boarded their planes, leading to generation of a whopping $4.2 billion in revenues. After years of exponential growth, the company finally resolved to offer their customers very low airfare rates, though a storm sparked when the company introduced many unreasonable charges. Raynair unmatched low prices brought the company to a status of global fame, because its services were 2-3 times cheaper than what similar companies charged (Ryanair website, 2013.). However, the truth of the matter is that this airline company had introduced so many hidden fees and services to boost its revenue and recover from the extremely low prices (Ryanair website, 2013). This issue attracted a lot of controversy regarding the legality of what Raynair was doing and whether its business plan and procedures was really ethical. In a nutshell, Ryanair’s hidden charges are certainly unethical. It is very strange, for example, to realize that a customer is charged a fee for not checking-in online. Raynair introduces so many hidden charges and hides them under their “low priced tickets”. This unethical practice, unfortunately, can taints its reputation and reduce its customers base. ...
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