Flip The Funnel Reflection paper

Flip The Funnel Reflection paper Research Paper example
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Flip The Funnel Reflection paper Name of the Student Name of the Professor University Date Contents Contents 2 Introduction 3 Underpinnings of the new theory 3 New approaches to marketing 5 The ‘flip’ of the funnel 5 Conclusion 7 References 8 Introduction All companies, whether big or small, stand in the similar position when it comes to attracting customers towards their brands.


The book named ‘Flip the Funnel’ shows a triangular relationship between good old-fashioned fundamentals of business, future-focused vision of the business leaders and most importantly, common sense. This book allows the development of a totally new way of thought thinking and provides space for turning the existing conventional practices upside down in order to develop a new way of thinking (Jaffe, 2010, p. 270). This new methodology has taught me the way in which businesses can expand through shrinking costs. Reduction in costs would also allow shrinking the financial budget. It helps managers to adopt strategies about achieving higher yield from making less investment and incurring lesser costs. This new process focuses not only on profit maximization but also on the needs of the customers, so as to induce them to satisfy their needs by spending their money with the particular company. Underpinnings of the new theory According to my perception, the Flip the Funnel theory concentrates on two underutilized constituencies in the marketing field; the customer evangelists and the employees of the company. ...
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