customer relationship management CRM

customer relationship management CRM Essay example
Masters
Essay
Marketing
Pages 6 (1506 words)
Download 0
Customer Relationship Management CRM 4.0 CRM Plan 4.1. Current Key principles Without having sound marketing strategy, it is impossible for a company to achieve success in the market. In this rapidly changing business environment, a business must embrace the agility to modify strategies and maintain a strong competitive position (Manning, 2010; Hesse-Biber, 2011; Kumar, 2011)…

Introduction

In this study, the key marketing principles of Primark will be evaluated. Product: - Most of the company’s merchandise of the company is manufactured by the company itself. The company specializes in menswear, childrenswear, womenswear and home-decor products. Some of the bestselling products of the company are footwear, accessories & hosiery, lingerie, and cosmetics. Most of the brands sold by the company are their own brand. Some of renowned ones are Atmosphere, Denim Co., Secret Possessions, Ocean Club, Backswing, Early Days and Rebel among others (Primark, 2013). With wide range of products, the company caters to customers of different segment. Distribution: - Alongside the importance of developing a sound product strategy, the development of distribution strategy is equally important (Bose, 2010). Moreover, for a company involved in apparel retailing, the importance of distribution is more (Dent, 2011). The success of the company is greatly dependent upon the distribution strategy pursued by the firm. Knowing the importance of distribution, Primark have also developed distribution strategy that ensures delivery of the products at the right place and right time. ...
Download paper
Not exactly what you need?

Related papers

The influence of Social Media on Customer Relationship Management
y and the Embedding of Social CRM into Business Functions and the Organisational Whole 24 Acknowledgements Declaration of Originality DISSERTATION SUBMISSION FORM Student’s family name: First names: Student ID No: Course: Supervisor: Dissertation Title: The Influence of Social Media on Customer Relationship Management: Critical Factors for Customer Engagement Declaration I certify that this…
Implementation of a Customer Relation Management System (CRM) in B2B with the example of Aviation business
Therefore, airline organisations need to develop new methods to manage the customer relationship in order to enhance customer loyalty and income. The impacts of global economic downturn along with the terrorist attack of 9/11 have severely impacted on the aviation business. The airline companies concentrate on operational developments in order to minimise expenses without ignoring the demand of…
Customer Relationship Management- Read the files attached
Nurturing Customer Relations Customer relation is imperative in business management. Experts posit that its effectiveness depends on top management’s commitment to exemplify leadership, strategic direction, and entrepreneurial goals (Cap Gemini and International Data Corporation, 1999). Business managers conjectured that customer-focused model demand management to train and improve workers’…
the impact( positive and negative) on the customer relationship management in the hospitality and tourism
221) stated that CRM has many definitions depending on different people and their industry and in most cases it is also referred to as relationship marketing. CRM can be defined as a marketing method that allows a company or an organization to use its available resources to establish a lasting relationship with customers, thus gaining a competitive advantage compared to its competitors (Mohammed &…
Customer Relationship Marketing in Action within the Retail sector.
Quality of customer service is central to service marketing, which is possible through CRM. Quality of customer service can be enhanced when trust, commitment, communication, empathy and conflict handling are given importance in relationship building. These become important because relationship quality has significant influence on customer loyalty (Prasad & Aryasri, 2008). CRM is also about…
Customer Relationship Management For The Birmingham New Library
These strategies are vital for assessing both the internal and external environments, which are favourable or unfavourable to the successful business activities. The researcher incorporated varied marketing strategies vital for enabling the Birmingham Library to accomplish their goals successfully. The researcher provided varied recommendations which the company should take into considerations in…
A Study of How Customer Relationship Management be Applied in the Life Insurance Company in China: a Case Study of Ping an Life
In the competitive markets, development and maintenance of good customer relationship is indispensable for the success and survival of an organization in the long term. In this context, the concept of Customer Relationship Management (CRM) has evolved and it has gained significant importance in the global business scenario. In the emerging markets, customer management theories are being…