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Reflections Paper "Flip the Funnel"
Pages 5 (1255 words)
In his book, Flip the Funnel, Joseph Jaffe presents the reader with something of a paradigm shift from the way in which traditional marketing and sales have been carried out since the inception of business marketing and a renewed focus upon customer engagement.
Further, as a means of illustrating how Jaffe’s approach differs from the traditional approach, the analysis will consider the old paradigm alongside the new one put forward by Jaffe as a means of providing the reader with an informed understanding of the differentials between the two as well as a brief discussion of the strengths and weaknesses of both. Naturally, as one might assume, the strengths that Jaffe denotes for his own paradigm necessarily outweigh those strengths that exist within the old funnel paradigm; likewise, the same can be said to be true for the relationship that the weaknesses have to both of these approaches. In addition to merely discussing the means by which Jaffe promotes a new model, the analysis will also focus upon some of the means by which a firm might seek to engage in this model as a means of promoting further sales and engaging current and past consumers with a greater degree of self-awareness and satisfaction. ...
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