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Marketing planing - Assignment Example
Author : hollie49
Pages 10 (2510 words)
Boots UK Limited Table of Contents Table of Contents 2 Introduction 3 Boots UK Limited- Business Overview 3 Task 1 3 Task 2 9 Task 3 10 Task 4 12 Reference List 13 List of Figures Figure No. Figure Name Page No. 1 Trend in UK Pharmacy Industry 5 2 Competitive Pharmacy Environment in UK 6 List of Tables Table No…
Analyzing marketing plan of Boots UK Limited will be the essence of this paper while understanding the research problem in context to theoretical argument of various research scholars. Before going to this discussion, the researcher will try to understand the business matrix of Boots UK Limited. Boots UK Limited- Business Overview Boots was established by John Boot in the year 1849 and the company is headquartered in Nottingham, United Kingdom (Boots-UK, 2013a). Boots UK is the subsidiary of Alliance Boots which is a multinational pharmacy-led health and beauty group (Boots-UK, 2013b). Boots UK works in close partnership with pharmacists and medicine manufacturers in order to maintain steady flow of supply. The company focuses on three major business verticals such as pharmaceutical wholesaling & retail distribution, pharmacy-led health supplement distribution and beauty retailing (Boots-UK, 2013b). Although the parent company Alliance Boots has established its presence over 25 countries but subsidiary Boots UK has not expanded its operation beyond UK and Ireland. Boots UK Limited (Boots) has expanded its retail operation with the help of establishing 2500 stores in UK and Ireland. ...