StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Marketing in Practice - Essay Example

Nobody downloaded yet
Marketing is based on five Ps namely product, place, price, promotion, and people (Russel 2008, p.12) and through marketing, marketers identify market needs, and prices that consumers will be willing to pay for products addressing those needs (Blythe 2005, p.4); using people in global markets by communicating the specific places where they can be found, and their prices. This way, promotion marketing increases sales substantially, in addition to collecting market feedback regarding consumer tastes and preferences, and addressing specific market needs. Marketing promotion strategies offer great potential for the library of Birmingham, which if explored to the maximum could have the impact of improving the library experience and increasing attendance substantially. For instance, marketing promotion strategies will increase the library’s visibility to the market both around and beyond Birmingham thereby creating awareness of the library and its services fulfilling the marketers’ objectives. ...
Marketing promotion strategies are centred on the Library of Birmingham’s exciting displays of content, internal organization, rich archival offers, and user help guidelines that offer readers enhanced new experiences especially in terms of the ease of finding books. Additionally, marketing promotion strategies focus on the library of Birmingham’s innovative technologies such as online search databases that have greatly transformed the library experience; for instance, readers are able to evaluate particular resources in the library through online database reviews and can make book orders without necessarily visiting the physical store. Overall, marketing promotion objectives for the Library of Birmingham are to increase the number of visitors, internet users, book borrowers, Family History service users, in addition to increasing the library use by underrepresented ethnic minority and socially excluded groups, and the library’s use for learning and study. This paper presents a report on the marketing promotion situation analysis of the Library of Birmingham using the SOSTAC model; this report aims at establishing the library’s current promotion and public relation marketing strategies, key objectives, in addition to a strategic direction action plan, and the control metrics. Apart from that, this report will also propose a number of recommendations for the library’s promotion and public relation marketing strategies, specific goals that should be focused in the approaches, and viable future trajectory options for the library of Birmingham. Introduction Marketing promotion strategies are increasingly becoming a focal point of management in the business world today due to increasing pressures in the complex market environments; in this ...Show more
Cite this document
  • APA
  • MLA
(“Marketing in Practice Essay Example | Topics and Well Written Essays - 3250 words - 1”, n.d.)
Retrieved from
(Marketing in Practice Essay Example | Topics and Well Written Essays - 3250 Words - 1)
“Marketing in Practice Essay Example | Topics and Well Written Essays - 3250 Words - 1”, n.d.
  • Cited: 0 times


Executive Summary The Birmingham libraries have traditionally been associated with negative public perceptions due to poor publicity, and this has greatly influenced their low performance in service and product offerings; there is low public awareness of public libraries and their range of products and services in the Birmingham populations…
Marketing in Practice
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing in Practice"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing Professional Practice
According to Hylton and Bramham, the human resource policies used for retaining volunteers need to be similar to those used for retaining paid employees (Hylton and Bramham, 2007 p. 124). In regard specifically to sports clubs, volunteers working in these organizations have possibly ‘to face the legal consequences of their position, as for example when working as coach’ (Cuskelly, Hoye and Auld 2006, p.39).
5 pages (1250 words) Essay
Marketing: Principles and Practice
Several factors play a significant role in the decision made by the buyer to purchase a product. These factors are such as product quality, fashion, price, celebrity endorsement, design/packaging, and family correlation with the product (Shafiq et al., 2010, p.10577).
8 pages (2000 words) Essay
Marketing in Practice
This was aimed at avoiding the high traffic and loss of textbooks that is currently experienced by the university. In this regard, the university wants to access the effectiveness of this program and to know the number of students that are aware of the services in order to devise effective social marketing for the students to use the library in the alternative given.
13 pages (3250 words) Essay
Marketing Professional Practice
Segmenting festival creators according to their stages of spending is an important issue in rising complete advertising strategy since travellers who make a choice to use a holiday in the similar region and in the similar era strength expend their currency in very different habits.
11 pages (2750 words) Essay
Sir Nicholas Stern called climate change as the greatest and widest-ranging market failure ever seen. Reduction of carbon dioxide emissions has become the hot topic in UK public policy. The Stern review confirmed that current levels of carbon consumption
16 pages (4000 words) Essay
A marketing oriented firm (alѕo called the marketing concept, or conѕumer focuѕ, or cuѕtomer focuѕ) iѕ one that allowѕ the wantѕ and needѕ of cuѕtomerѕ and potential cuѕtomerѕ to drive all the firmѕ ѕtrategic deciѕionѕ. The firmѕ
24 pages (6000 words) Essay
The estimation of the specific project’s cost led to the assumption that the organization can respond to the financial needs of the project – at least for a year. After that period, the project should be reviewed and
6 pages (1500 words) Essay
Contemporary Marketing Practice
Even though it is claimed in the market place that every person has a freedom of choice, the concern on this paper is whether in reality this freedom is exercised or customer’s tastes are subject to marketer’s strategies. Marketers are tactful in identifying the products features that are most likely to attract the client.
9 pages (2250 words) Essay
Marketing in Practice----Assignment Title: Marketing Campaign for Ocean Spray
Thus Ocean Spray has invested huge amount of money on this re launch of the product with different packaging and style in order to
4 pages (1000 words) Essay
Reflection on marketing practice
This paper gives a summary of the presentation and then makes a reflective view of the marketing practice in line with the audio feedback following the presentation. According to the presentation, the Bugatti Company began its
3 pages (750 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Marketing in Practice for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us