Marketing in Practice

Marketing in Practice Essay example
Masters
Essay
Marketing
Pages 13 (3263 words)
Download 0
Executive Summary The Birmingham libraries have traditionally been associated with negative public perceptions due to poor publicity, and this has greatly influenced their low performance in service and product offerings; there is low public awareness of public libraries and their range of products and services in the Birmingham populations…

Introduction

Marketing is based on five Ps namely product, place, price, promotion, and people (Russel 2008, p.12) and through marketing, marketers identify market needs, and prices that consumers will be willing to pay for products addressing those needs (Blythe 2005, p.4); using people in global markets by communicating the specific places where they can be found, and their prices. This way, promotion marketing increases sales substantially, in addition to collecting market feedback regarding consumer tastes and preferences, and addressing specific market needs. Marketing promotion strategies offer great potential for the library of Birmingham, which if explored to the maximum could have the impact of improving the library experience and increasing attendance substantially. For instance, marketing promotion strategies will increase the library’s visibility to the market both around and beyond Birmingham thereby creating awareness of the library and its services fulfilling the marketers’ objectives. ...
Download paper
Not exactly what you need?

Related papers

Marketing Campaign for Ocean Spray
Based on the innovation and the rate of acceptance the company has decided to participate in the Christmas Exhibition to be held in London. Before participating in the exhibition, it is necessary to promote or to generate awareness in the mind of the customers about the new product. So at the initial stage promotional campaign such as advertisements would be aired in some channels mainly in food…
Marketing Professional Practice
Moreover, Robinson notes that the ‘background information on volunteers is necessary in order to evaluate their appropriateness for a sports club’ (Robinson 2010, p.95). These issues have to be taken into consideration by HR managers in sports clubs when having to evaluate the suitability and the potentials of volunteers in regard to a particular role. In general, one of the issues that are of…
Marketing: Principles and Practice
The main defy faced by various marketers entails the complication in understanding some of the basic factors that influences purchases of products among different customers. This challenge applies to all type of products marketers ranging from fast selling products in the market to high street fashions. Customers age, level of education, taste, gender, income, and brand have a role in determining…
Marketing Professional Practice Assignment
Since 1996, The Turning Point has been running a baking therapy for the residents. Volunteers started this therapy. Residents learn the skills of baking and craft work1. Craft therapy stimulates their creativity in a structured and routine program. Imparting spiritual values and coping with skills to residents has always been an emphasis in the recovery program since addiction is often a lifestyle…
Marketing Professional Practice
Thus, it is very evident that since these organizations cater to a wide range of sectors and industries, the manpower should be equally diverse, in terms of their educational and cultural background, experience and social exposure. One of the important criteria for selecting employees will be finding candidates who are service oriented. Their objective is to help the most unattended and…
E-marketing in the library of Birmingham Report
E marketing, the use of digital technologies on the internet to achieve marketing objectives such as customer relationships, understanding market needs and satisfying consumers through value formation, is the rule of the day, and not the exception. The internet platform offers a massive potential for marketers to market their products and services to global populations in the most efficient and…
Marketing in Practice
Research was done that indicated the student’s use of the online digital library and the data collected showed that many students are not actually using the services of the library and this impairs reaching the objectives of the plan. This report thus gives an in-depth account of social marketing theory and the related secondary materials that were used to understand the situation of the…