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Marketing Environment Table of Contents Table of Contents 2 Introduction: McDonalds 3 Marketing Environment 4 Impact of the Micro environmental Factors on McDonalds 8 Impact of Micro Environmental Factors on Marketing Mix Element 11 Recommendations 13 15 Reference List 16 Introduction: McDonalds McDonalds is regarded as one of the world’s largest food restaurants serving in more than 120 countries with a customer base of 20 million (McDonald, 2013j).
Gradually with time the company has expanded its menu by including fish wraps, smoothies, fruit salads etc. McDonald’s maintains a diverse workforce by hiring executives and workers belonging to varied nations where 70 percent of the workforce is women employees and over 25 million leaders are women or belong to the minority class (McDonald, 2013b). McDonald’s provides quality coaching, workshops and training facilities to enhance the technical and non technical skills of the employees (McDonald, 2013e). The company is headquartered at Oak Brook, Illinois with its office branch located in Chicago Loop (McDonald, 2013c). The company has won several awards like the Most Innovative Food Company in the year 2011 by Fast company, World’s Powerful Brand by Forbes and the Best Global Brands in the year 2012 by Interbrand (McDonald, 2013d). McDonald’s has maintained external relationship with communities like National Urban League and Organization for Chinese Americans (McDonald, 2013f). Most of the McDonald restaurants offer fast food through counter and drive through services (McDonald, 2013a). These are also known as McExpress and McStop. ...
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