strategic management

strategic management Essay example
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Marketing
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MARSTON’S PLC COMPANY Name Course Instructor Institution Submission Date Discussion As a retailing pub as well as a brewing company, Marston operates, manages and leases houses to the public. The company has extensive ventures across the United Kingdom, which comprises bars, pubs, which are leased as well as tenanted…

Introduction

By using the SWOT analysis (Yelken, et al., 2012, p.267) that was carried out by the Global Data company over the company, we are able to understand the company’s strengths, opportunities, weaknesses as well as threats. The analysis reveals its strengths as extensive operating network and branding offerings. The company however has the major pull back to her operations being the enormous losses it has continuously suffered though it has opportunities to expand in her operations and increase the market share. Moreover, it has other threats, which include high competitive pressures as well as over-stringent regulations. However, there is the need to evaluate the strategic plans that the company has in place in regulating and propelling its operations (Global Data company, 2013, para 1). The company has a well-written strategy concerning the way of developing and exploiting a further competitive front within its pub as well as brewing sector. This strategic vision is based on the already existing positions in the market, its employee’s capabilities as well as skills together with its traditionally designed model of business, which is vertically integrated. Moreover, the company has a business target drive to continuously outperform other players within the market in the different segments of her operations. ...
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