These are basically computer based and internet linked. Social media has created a buzz in every industry. All industries including the airline industry has adopted the use of social media in their business and marketing process. The reason why social media gained the hype is that these media permit interactive exchange with the end users (Gerson, 2010). The exercise of this type of media in corporate internal and external communication has changed every aspect in airline industry. Emirates, a Dubai based airlines, wholly owned by the government of Dubai, has embraced social media approach for marketing and communication and also for crisis management when the airlines face bad weather conditions. In 2011, Emirates hired a digital agency that developed a Facebook page for the carrier. This was the initial step for the carrier towards the social media footprint (Rahal, 2010). The main goal behind this move is to develop a “touching connection” with the customers and contact maximum number of customers who use airlines as their mode of travel. The initiative provided a platform for the carrier to make a channel for greater convenience through which the customers can reach the airlines. The brand became well known and prestigious among the mass and the carrier got brand loyal customers (Bilal, 2011). Emirates had also launched 29 whimsical animated ads in 14 languages to show the lighter side of language. The animated ads were the next step of the global airline’s “Share a Smile’ campaign and was the part of the global brand campaign known as “Hello Tomorrow” launched in April 2012. The ads featured crew members of Emirates who were expressing unusual greetings and expressions from all over the world. The “Share a Smile” campaign not only created communication of linguistic skills among the multilingual crew and international crew it also helped in building cultural understanding in a light- hearted way amongst travellers (Kimberley, 2013). Task 3.2: Problems faced in communication process and ways to improve it The goal of advertising is not only to alter the demand curve but also to shift the curve upward and to the right. For an industry it means that it either brings in new customers in to the market or encourages the existing customers to use the service more frequently whenever needed. For an airline, the demand can increase if the passengers of competitors shift to their airlines (Kraft, 2003). This results in competitive advertising where all the airline companies are advertising to retain their market share. Some airline companies’ gives stress upon the reliability, comfort and convenience of air travel and some purely gives stress on the non-existent advantage that they have (Van, 2012). The advertisements in Facebook and the animated ads are provided by Emirates to give travelers specific information about the scheduling and the price. Though the advertisements in Facebook and the animated ads attracted customers to the carrier but it failed to achieve success in long term because of the problem faced by Emirates (Shearman, 2011).The problems that are faced in the
Research Paper: COMPANY ANALYSIS Name of the Student University Table of Contents Task 3: Individual Report 3 Task 3.1: Process of communication in an organization 3 Task 3.2: Problems faced in communication process and ways to improve it 4 Task 3.3: Implementing improvement in the communication system 6 Task 3.4: Personal plan to improve self communication 7 Task 3: Individual Report Task 3.1: Process of communication in an organization Organizational communication can be defined as the procedure by which actions of an organization are collected and matched with the goals of both the individual and the organization…
Publicis group is a multinational company based in Paris. At the end the researcher has advised that the company should allocate the responsibilities to the agencies as they are working together, also they should take care of the cultural issues. They should also develop the framework for getting feedback from the employees and the clients.
The findings of the market research will provide a solution to the marketing management problem. The marketing management problem is the source for the marketing research problem. This problem is addressed by a set of independent questions that the researcher wishes to be answered which are referred to as Marketing Research Objective (MROs).
It is then applied to an issue or issues of clinical relevance to those who come in contact with care providers or to care providers themselves. Care providers involved in the process of clinical science can include physicians, nurses, practitioners, therapists or teams of various health care professionals.
The communication framework exists in both formal and informal ways as the employees have to interact with their colleagues and supervisors on an ongoing basis. Without communication, all business operations may be halted and there may be no progress in any work at all.
Part II ‘Observations and Practical Considerations’ deals with the significant aspects relating management processes followed, critical analysis of these processes, the important factors influencing the style of management and recommendations for improving the management processes and practices.
Analysis of the strengths and weakness of the organization (see SWOT table in appendix) leads to the understanding of the methods by which the enterprise would be able to handle current issues. Analysis of the opportunities facing the organization and the threats that appear in the path of its development is crucial.
The factors are economic, social, cultural, financial, technological, legal and political forces. Having done a thorough study of these factors, it can be said that these factors facilitate international trade, business and marketing significantly. The international marketing environment in Australia is very flexible which encourages foreign companies to formulate effective marketing strategies and implement the same in the country.
However, prior to the generation of a marketing communication plan, there are important data or ideas that will also have to be taken into account. Thus, the need to understand customers’ needs and preferences and anlyse the market are important moves prior to the actual marketing communication plan.