Individual report - Be able to develop a communications process

Individual report - Be able to develop a communications process Research Paper example
Undergraduate
Research Paper
Marketing
Pages 5 (1255 words)
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Research Paper: COMPANY ANALYSIS Name of the Student University Table of Contents Task 3: Individual Report 3 Task 3.1: Process of communication in an organization 3 Task 3.2: Problems faced in communication process and ways to improve it 4 Task 3.3: Implementing improvement in the communication system 6 Task 3.4: Personal plan to improve self communication 7 Task 3: Individual Report Task 3.1: Process of communication in an organization Organizational communication can be defined as the procedure by which actions of an organization are collected and matched with the goals of both the individual and the organization…

Introduction

These are basically computer based and internet linked. Social media has created a buzz in every industry. All industries including the airline industry has adopted the use of social media in their business and marketing process. The reason why social media gained the hype is that these media permit interactive exchange with the end users (Gerson, 2010). The exercise of this type of media in corporate internal and external communication has changed every aspect in airline industry. Emirates, a Dubai based airlines, wholly owned by the government of Dubai, has embraced social media approach for marketing and communication and also for crisis management when the airlines face bad weather conditions. In 2011, Emirates hired a digital agency that developed a Facebook page for the carrier. This was the initial step for the carrier towards the social media footprint (Rahal, 2010). The main goal behind this move is to develop a “touching connection” with the customers and contact maximum number of customers who use airlines as their mode of travel. ...
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