3M Company Analysis

3M Company Analysis Research Paper example
Undergraduate
Research Paper
Marketing
Pages 6 (1506 words)
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The 3M Company was formally named as Minnesota Mining and Manufacturing Company. It is a multinational corporation headquartered in Minnesota, United States. It was founded by five businessmen in the year 1902. …

Introduction

It is a multinational corporation headquartered in Minnesota, United States. It was founded by five businessmen in the year 1902. The company had an annual sale of $ 29.6 billion in the year 2012. It employs more than 84000 employees all throughout the world. The company produces more than 55000 products which include adhesives, laminates, abrasives, dental products, fire protection, medical products, electronic materials, car care products, electronic circuits, optical films etc. The company operates in 65 countries. Its products are available in approximately 196 countries through retailers and distributors. Many products are also available online and can be purchased directly by ordering on the company’s website. 3M’s Brand and its message to the customers Brand is the term, name, symbol, design or some other feature which helps in the identification of a company’s products or services. Branding is a strategy adopted by the companies for differentiating their products from the competitors through a distinctive symbol. The brand is the most valuable and useful asset of a company. ...
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