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Differentiating Brands - Essay Example

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Differentiating Brands Name: Institution: Differentiating Brands The world of technology has evolved and with its evolution, a lot of new and innovative advances are helping to shape up the world. This may be in terms of globalization, industrialization, and political integration…
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Differentiating Brands

However, they are the ones trying to keep up with the large brand nowadays, and it is through different strategies that they aim to realize their lost glory. Some individuals may say that Google is at a place where losing its market to some of its competition is next to impossible (Scott, 2008). This paper will examine three of Google’s main competitors, and find out if any of the strategies being implemented can work to topple the giant. Google, with regards to its competition, may have a difficult time trying to maintain the top position in terms of market share. Microsoft, Yahoo, and Facebook, as the three top contenders for the number one spot, are bringing in new ideas, innovations, and attitude to the IT world. They are trying to be the best at what they do, and to be the best, one has to beat the best. This is what they aim at achieving. They are now offering various products and services to their brand users across the globe, and their reward is the growing number of consumers they can boast of in the past year. The competition from all corners may make Google sweat a little as they work hard to maintain the strong grip on the ever-expanding market (Duthel, 2008). Google’s main competitors Microsoft In the IT world, Microsoft can be likened to no other. At this point in time, it is fair to assume that Google’s main competition comes from this dominant force that has ruled the technological world since time immemorial. Google reigns as champion when it comes down search engines. Microsoft’s differentiation strategy when it comes to search engines has led to the creation of image searches, mapping, and the rising Bing. This leads to a discovery that the success of one company leads to the determination and rise of another. This means that, Google is paving the way for more innovation and more competition from the other forces present in the business market (Hill & Jones, 2012). Yahoo A series of changes is being made to this web phenomenon. This search engine, over the years, has helped millions across the world to access some of the many things that need addressing. Presently, users can now perform searches while getting educated on how to get the relevant and much needed results. A lot of other innovations are coming up, for example; Flickr integration and embedded video are some of the different products Yahoo is hoping will gain them their foothold in the market (Hill & Jones, 2012). Facebook Google and Facebook have been known to complement each other when it comes to the business and IT side (Hill & Jones, 2012). In truth, Facebook has helped Google attract a large share of consumers over the past two years, and due to this, both companies are growing at a particularly rapid pace. During the launch of a feature that could assist individuals find places and each other, Facebook is likely to create a huge challenge to Google. People can do this while on the social network so everything may be done while people are still connecting. This is a major product launch, which may see Facebook’s consumer base increase. How Google integrates differentiation into its marketing communication vehicles In terms of Google’s communication vehicles, there are different channels which are being utilized. Being a giant in the IT world, Google has millions of pages that have some of the products and services they offer. During the day, a lot of people in various organizations and institutions use the internet to carry out their ... Read More
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