Launching new financial product in emerging market: - Literature review Example

Only on StudentShare

Extract of sample
Launching new financial product in emerging market:

Buoyed by strong economic performance and political unity, the emerging markets like Thailand, India, China, and South have become the hot spot for foreign investment (Allan and Michael, 2010). The banking systems of these countries follow the Basel II accord and this has brought standardization and improved risk minimization and risk diversification. Banks and financial institutions from the emerging markets are setting up their operations in the overseas countries. Statistics indicate that since the past 10 years, the rate at which foreign banks from developed countries set up overseas operational base increased by only 17% (Bajaj, 2001). On the other hand banks from the developing nations have increased overseas diversification by 15% in only 5 years (Benner and Sandstrom, 2012). It is estimated that at this rate the overseas diversification of the foreign banks from developing countries will come to stand at 25% (Bonaccorsi and Daraio, 2009). ...Show more

Summary

Launching New Financial Product in Emerging Market Table of Contents Table of Contents 2 Introduction 4 International marketing plan 5 Choice of target market and its justification 5 Choice of product and positioning strategy 5 Positioning strategy 6 Marketing objectives 6 Product strategy 7 Promotion strategy 7 Pricing strategy 8 Marketing planning phase 8 Factors of the emerging market 10 Argument on standardization and adaptation 12 Distinguish marketing plan 13 Implementation of the plan 14 International market selection 14 International targeting strategies 15 Mode of entry 15 Marketing mix 16 Product 16 Price 16 Promotion 17 Distribution channel 17 Scheduling of marketing operations 17 …
Author : weissnatanderso
Save Your Time for More Important Things
Let us write or edit the literature review on your topic
"Launching new financial product in emerging market:"
with a personal 20% discount.
Grab the best paper

Related Essays

Global marketing strategy and product launch
The audit of the company is provided including the company environmental analysis and the SWOT analysis is provided. The report goes further into describing the appropriate market plan that the company is to adopt in the launching of the new product in the newly identified country Kenya.
13 pages (3250 words) Essay
New Product to the Market (Timed Drink Dispenser)
The five gallon dispensers are well insulated and easy to clean. The dispenser can keep the beverage hot, warm or cold as per an individual’s preference. This product is quite effective since it can be used anywhere and is portable, hence can be carried by families and friends for trips.
4 pages (1000 words) Essay
Supply chain design (major report)
The report reviewing the academic literature and practical examples related to outsourcing of supply chain reveals that the strategy of outsourcing has become strategically important for the organizations in order to fuel the process of growth and development.
8 pages (2000 words) Essay
Launching a new product
The Midomo Initiative mission statement is to ensure that citizens living in developing countries have access to clean water. The company is planning to launch Midomo bracelet which a unique product that will be used by the company is promoting the mission of the company and colleting donations for the provision of water.
4 pages (1000 words) Essay
Adopting Financial Product in Emerging Country: Thailand
Adopting Financial Product in Emerging Country: Thailand Marketing of Financial Product Financial products or services refer to any product or service which can be traded in the financial markets. Treasury bills and government bonds are most common and widely used examples of financial products.
14 pages (3500 words) Literature review
New Product on the Market
This implies that customers are able to make the best choice of the products from one company in preference to others that come from other organizations. To ensure that a company is able to win customers in the business, a company considers the different possibilities that are there by considering the market in relation to the needs of the people and categorize them in terms of pricing and quality needs (Brooke and Mills 87).
4 pages (1000 words) Research Paper
Emerging Market
Advertising, which is currently used in marketing, has had changes and it has become free with only advertisers trying to come up with strategies to stay on top of the competition. Marketing has to be considered by the companies selling products or services because consumers or customers have become scarce resources.
8 pages (2000 words) Coursework
Launching a BPA-free Product Line With Event Marketing
Event marketing is a relatively new addition to marketing strategies that achieve multiple objectives. This report chronicles how a new line of Bisphenol-A-free products of Nuby was launched in an event, with Parents Magazine and HealthyChildren.org as the event organizers.
8 pages (2000 words) Assignment
Marketing Project
In present day, the expenditure on health expenses has increased considerably. Advanced technology has made it much easier to test various health scans through imaging center. The imaging center service is a profitable business as people will become sick and thus there will
8 pages (2000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT