MKT Unit 3 Individual Project

MKT Unit 3 Individual Project Research Paper example
Research Paper
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Student’s Name: Professor’s Name: Subject: 14 July 2013 MKT Unit 3 Individual Project Abstract: This individual Project will explain Strategic Marketing Plan of Pentax PocketJet 3. This project mainly focuses on communications and promotion, by an integrated marketing communications (IMC) method.


Part 2 deals with Application to Product/Service, this part mainly focus on Strategic Marketing Plan of Pentax PocketJet 3. Introduction: This Project will be mainly about the Strategic Marketing Plan of Pentax PocketJet 3 using the integrated marketing communications method. According to the American Association of Advertising Agencies, integrated marketing communications identifies the value of a comprehensive plan that assesses the planned roles of a variety of  public relations, communication disciplines advertising,  sales promotion and  personal selling, and joins them to give  consistency, clarity, and highest communication impact. PART 1: General Research: Communication channel: A communication channel refers to a physical transmission medium for example a wire or to a logical connection more than a multiplexed medium for instance a radio channel. A channel is used to suggest an information sign, such as a digital bit stream, from one or several senders to one or several receivers. “Communication channels have evolved with more emphasis on multiplexing of multiple channels at higher data rates over the same link or channel” (Hura & Singhal 215). The Advertising Pros and Cons: There are a lot of contrasting estimations about advertising. ...
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