Got a tricky question? Receive an answer from students like you! Try us!

MKT Unit 3 Individual Project - Research Paper Example

Only on StudentShare
Author : margarettanikol

Summary

Subject: 14 July 2013 MKT Unit 3 Individual Project Abstract: This individual Project will explain Strategic Marketing Plan of Pentax PocketJet 3. This project mainly focuses on communications and promotion, by an integrated marketing communications (IMC) method…

Extract of sample
MKT Unit 3 Individual Project

Part 2 deals with Application to Product/Service, this part mainly focus on Strategic Marketing Plan of Pentax PocketJet 3. Introduction: This Project will be mainly about the Strategic Marketing Plan of Pentax PocketJet 3 using the integrated marketing communications method. According to the American Association of Advertising Agencies, integrated marketing communications identifies the value of a comprehensive plan that assesses the planned roles of a variety of  public relations, communication disciplines advertising,  sales promotion and  personal selling, and joins them to give  consistency, clarity, and highest communication impact. PART 1: General Research: Communication channel: A communication channel refers to a physical transmission medium for example a wire or to a logical connection more than a multiplexed medium for instance a radio channel. A channel is used to suggest an information sign, such as a digital bit stream, from one or several senders to one or several receivers. “Communication channels have evolved with more emphasis on multiplexing of multiple channels at higher data rates over the same link or channel” (Hura & Singhal 215). The Advertising Pros and Cons: There are a lot of contrasting estimations about advertising. ...
Download paper

Related Essays

MKT 310 MOD 2 SLP
For instance during the winter period, a few tourists visit this region and hence targeting these foreigners will yield minimal returns. However, this is the time to maximize our potential in introduction of the alternative side through full embarking on the cab business. This explains why we are able to dominate this market region in all the seasons. In addition, the market development is enhanced by the fact that we are customer centered and hence bring to them the most unique services. Therefore, the most important approach involves highlighting the customer unrealized and hence unfulfilled…
3 pages (753 words)
MKT Unit 3 IP
Organization which can adapt itself with the changing business needs and scenarios are in a greater position to remain sustainable and competitive in the long term. The rise of technology has transformed the global markets in to a single connected entity. As businesses around the world engage in cross border transactions with individuals and other business entities, the issue of security in online financial transactions has gained high importance. This project introduces a new online product, which belongs to the online transaction market. This new product will try to resolve consumer issues…
8 pages (2008 words)
MKT Unit 4 Individual Project
The study will deal with the introduction of a new online product known as “Common” which works as internet currency platform and enables smooth financial transactions between buyers and sellers. The author of the study has highlighted various innovative methods of marketing concepts for Common and make it one of the most saleable and profitable products all over the world. The main objective of the study would be to highlight the various dimensions of Common and its related marketing concepts. A unique marketing plan would be created for Common that would enable to attract potential…
10 pages (2510 words)
Phase 5 Individual Project
Analyzed from a business perspective, globalization refers to the process in which domestic companies seek international markets to expand their operations (Intriligator, 2003). According to Michael (2003), globalization of a company is a powerful trend in the current global competitive market and is one of the major factors that influence the future growth of a company. Globalization of the world economy has made the world become a global village where anyone can get whatever he wants from any part of the world. Today a company’s employees, competitors and customers can come from any part…
9 pages (2259 words)
Individual project 2
The elevated productivity was due to the raise in capital, machines, innovation in technology, more experienced and educated labor, enhanced support from the government and favorable political policies. Therefore, Japan’s miraculous economy was in the past as compared to the modern times as it is facing obstacles of low growth and development rate. Although the economic growth also enhanced the standard of living of the Japanese as compared to the Americans (Flath, 2005). The important factor was that the income in Japan is evenly and fairly distributed in relation to United States. Similar…
4 pages (1004 words)
Individual project 3
Study also focuses on political, cultural and religious factors that affect these countries expand EduTots. Infrastructure and Ability to Expand Infrastructure in France is the very complex infrastructure of world. In France, transport system is very good, and it is even possible in rivers. Railway network is also being developed, and there are almost 31,939 km of railways in country. River in heavy use and about 47 % of rivers are in use. Number of airports in France is 474. As infrastructure of France very well, so, country has opportunity to make distribution of country very well (Barron…
5 pages (1255 words)
Individual project 4
Organizational structures or models can be described as the ways through which a particular organization organizes the workforce and duties or tasks so as to remain functional thus attains her set goals. The application of the business models is dependent on the size of the work group and the size of the organization. In small organization characterized with small work groups the models are not pallid, however, in large organization the use of these structures is a must due to the existence of varied task delegations. Factors such as business employee size, revenue, geographical dispersion and…
5 pages (1255 words)