Kindle: Price

Kindle: Price Essay example
College
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Marketing
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Kindle Name: Institution: Kindle According to a survey done by Amazon Company themselves, millions of people are assumed to be using the kindle bearing in mind that 3 million kindles have been sold since 2009. The kindle, even though it provides a digital version of a book, is said to be a less expensive option of acquiring a book due to the digital format (Fox, 2012)…

Introduction

The only companies that have managed to come up with a tech that can challenge the kindle are Sony and Apple Inc., who have also developed their own version of the kindle. Therefore, the best pricing decision that suits the kindle is customer importance (Nashville, 2012). The mental makeup of clients plays a key role in developing a product and a marketing campaign, which recognizes and addresses customer desires. According to Nashville (2012), assistant lecturer of clinical marketing at Harvard University, some of these concerns include how consumers feel, think, reason and select between diverse alternatives. These considerations can be persuaded by factors such as family, culture and media. Putting customers first will also aid to an extra word of mouth (Fox, 2012). No matter the price that has been allocated to the kindle, once a customer appreciates the service offered to him by the sales firm, he or she will go and advertize both the product and the organization to his or her friends at no cost (Theodossiou, 2010). When it comes to positioning, the kindle is basically a tool for readers. ...
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