In addition, the motivation of its employees can be considered a marketing strategy of this company because of the fact that these employees provide such great services to the customers that the latter are encouraged to return to the Vuitton stores (Christensen et al 38). The management at Louis Vuitton has created a relaxed environment and it is a fact that most of the time, the managers are indistinguishable from the other employees because they do not simply give orders to their subordinates, but they also accept feedback from them and are ready to get alternatives to their decisions. This helps to show that although they have managers, the employee teams at Louis Vuitton are obviously in their later stages of development and are very comfortable outside their predefined roles, displaying high levels of motivation. The management has come to the realization that any attempt to put any verbal barriers between themselves and their employees ensures that employees have the freedom to interact with the customers so that they can efficiently serve them. The marketing of the Louis Vuitton products is not only being done at a local level, its marketing campaigns are also conducted at a regional, national, and international level. This has been found to be the best way to ensure that these products reach a wider audience than they would normally have if marketing were done at only the local level. The professionalism of the marketing staff at Louis Vuitton has enabled it to compete against other organizations effectively attempting to market similar products and in fact, it has developed an edge over them in the market. Louis Vuitton always aims at being the best in the marketing of its products so that the relatively low level of its competitors in the marketing business has worked towards showing that this company has the top quality of work that is done within it. The marketing of the Louis Vuitton products tends to be done using all the media available, both visual and print, to ensure that a much wider audience is reached than anticipated (Wang and Lin 401). This has worked towards guaranteeing the success of this company’s product within the market for a long time since the marketing strategy adopted has been one that retains the attention of its audience. One of the best means through which the Louis Vuitton products are marketed is online since there are billions of users of the internet who are often a ready audience. Because the internet is a leading tool in marketing, this is where most companies and other institutions go to when they need to acquire products for the use of their clients, and Louis Vuitton has not been left out of this marketing strategy. Marketing online has ensured that the clients of this company stay up to date with the current product so that they are able to get the best out of it. One of the marketing strategies that have been adopted by Louis Vuitton has been the use of customer relationship marketing
Name: Course: Tutor: Date: Marketing Strategies of Louis Vuitton Louis Vuitton is a French fashion house operating in many countries and serving thousands of people every day. Although it is one of the biggest and most popular companies of its kind in the world, it has some of the best-managed and highly motivated teams of employees…
Birkin Bag by Hermes Name Course Instructor’s Name Date Abstract The essay aims to proffer the rationale for women’s enthusiasm for Birkin bag by Hermes. Primarily, the discourse would address the following issues, to wit: (1) to determine the marketing strategy of Hermes; (2) to identify the marketing strategies of any other luxury brand; (3) to enumerate the reasons why many women are enthusiastic about Birkin bag (Hermes) despite inexistent commercial advertisement; and finally (4) to identify what makes the Birkin so special to women.
It has been observed that BMW is focusing on its expansion strategy by offering different innovative models of diesel cars, namely the 3 Series and S series in 2013, in its targeted markets with the intention to raise customer demands for diesel cars as well as for controlling the prices of gasoline to obtain cost efficiency.
Second, it creates a positive and aspirational image towards the brand.1 This second effect is important because unless the brand image registers positively on those who cannot afford to buy the product, it would be meaningless to those who can afford to buy it.
Creating effective marketing campaign strategies can determine the success or failure that is incorporated into a website. A proponent that is associated with this is direct marketing campaigns, which creates an impact not only with basic advertising through search engines, but creates effective results through relationship building opportunities.
(3) to enumerate the reasons why many women are enthusiastic about Birkin bag (Hermes) despite inexistent commercial advertisement; and finally (4) to identify what makes the Birkin so special to women.
An Hermes Birkin bag is the “ultimate elite status symbol”, a dream of
These avenues will be assessed for effectiveness depending on the individual channels. Express Vending LLC will be a leader in the industry through providing unique and technology intensive products at reasonable prices. Macro environment
The author states that the success story of the brand clearly reflects that it was not a coincidence rather Louis Vuitton achieved this peak position in the business world through the use of perfect marketing strategies. LVM has always been very creative in introducing new products with the supreme quality services.
This facilitates exchanging of goods and services in order to achieve individual and organisational goals (Onkvisit and Shaw 2008). Therefore, international marketing is referred to the application of marketing principles, which is done by the
Therefore, this strategy also needs the firm to monitor competitive loopholes and quickly responding to them by anticipating and using its cost benefit to dictate its competitors. Innovations and technologies are quickly taken into
3 pages (750 words)Research Paper
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