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The marketing strategies of louis vuitton - Research Paper Example

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The marketing strategies of louis vuitton

In addition, the motivation of its employees can be considered a marketing strategy of this company because of the fact that these employees provide such great services to the customers that the latter are encouraged to return to the Vuitton stores (Christensen et al 38). The management at Louis Vuitton has created a relaxed environment and it is a fact that most of the time, the managers are indistinguishable from the other employees because they do not simply give orders to their subordinates, but they also accept feedback from them and are ready to get alternatives to their decisions. This helps to show that although they have managers, the employee teams at Louis Vuitton are obviously in their later stages of development and are very comfortable outside their predefined roles, displaying high levels of motivation. The management has come to the realization that any attempt to put any verbal barriers between themselves and their employees ensures that employees have the freedom to interact with the customers so that they can efficiently serve them. The marketing of the Louis Vuitton products is not only being done at a local level, its marketing campaigns are also conducted at a regional, national, and international level. This has been found to be the best way to ensure that these products reach a wider audience than they would normally have if marketing were done at only the local level. The professionalism of the marketing staff at Louis Vuitton has enabled it to compete against other organizations effectively attempting to market similar products and in fact, it has developed an edge over them in the market. Louis Vuitton always aims at being the best in the marketing of its products so that the relatively low level of its competitors in the marketing business has worked towards showing that this company has the top quality of work that is done within it. The marketing of the Louis Vuitton products tends to be done using all the media available, both visual and print, to ensure that a much wider audience is reached than anticipated (Wang and Lin 401). This has worked towards guaranteeing the success of this company’s product within the market for a long time since the marketing strategy adopted has been one that retains the attention of its audience. One of the best means through which the Louis Vuitton products are marketed is online since there are billions of users of the internet who are often a ready audience. Because the internet is a leading tool in marketing, this is where most companies and other institutions go to when they need to acquire products for the use of their clients, and Louis Vuitton has not been left out of this marketing strategy. Marketing online has ensured that the clients of this company stay up to date with the current product so that they are able to get the best out of it. One of the marketing strategies that have been adopted by Louis Vuitton has been the use of customer relationship marketing ...Show more


Name: Course: Tutor: Date: Marketing Strategies of Louis Vuitton Louis Vuitton is a French fashion house operating in many countries and serving thousands of people every day. Although it is one of the biggest and most popular companies of its kind in the world, it has some of the best-managed and highly motivated teams of employees…
Author : urban48
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