the marketing strategies of louis vuitton - Research Paper Example

Only on StudentShare

Extract of sample
the marketing strategies of louis vuitton

In addition, the motivation of its employees can be considered a marketing strategy of this company because of the fact that these employees provide such great services to the customers that the latter are encouraged to return to the Vuitton stores (Christensen et al 38). The management at Louis Vuitton has created a relaxed environment and it is a fact that most of the time, the managers are indistinguishable from the other employees because they do not simply give orders to their subordinates, but they also accept feedback from them and are ready to get alternatives to their decisions. This helps to show that although they have managers, the employee teams at Louis Vuitton are obviously in their later stages of development and are very comfortable outside their predefined roles, displaying high levels of motivation. The management has come to the realization that any attempt to put any verbal barriers between themselves and their employees ensures that employees have the freedom to interact with the customers so that they can efficiently serve them. ...Show more


Name: Course: Tutor: Date: Marketing Strategies of Louis Vuitton Louis Vuitton is a French fashion house operating in many countries and serving thousands of people every day. Although it is one of the biggest and most popular companies of its kind in the world, it has some of the best-managed and highly motivated teams of employees…
Author : urban48
Save Your Time for More Important Things
Let us write a custom research paper on your topic
"the marketing strategies of louis vuitton"
with a personal 20% discount.
Find out more

Related Essays

Market Louis Vuitton on Social Network
Established in 1854, the brand Louis Vuitton was opened by designer Louis Vuitton who entered the art circle by making travel accessories but soon began exploring the industry of fashion, which lead him to make his mark as a premium fashion brand. However, LV is still known for its premium handbags and luggage collection.
11 pages (2750 words) Essay
Gucci: Fashion Marketing Strategies
Gucci has been consistently sticking to its brand values of providing a unique experience to the target market whether through its store environment, marketing communications, pricing or distribution strategy.
10 pages (2500 words) Essay
ing market for luxury commodities around the world. In fact counterfeiting is rendered on the luxury commodities in regards to the different marketing actions concerning packaging, labelling or trade marking the product in order to significantly replicate the original one.
12 pages (3000 words) Essay
Principle of Fashion Marketing
This essay discovers the marketing in fashion. The product line of the company is quite wide and includes products for all fashion and status conscious customers. Some examples of the products of Louis Vuitton are shoes, wallets, bags, handbags, jewellery, accessories, and various other leather and luxury goods.
15 pages (3750 words) Essay
Louis Vuitton Japan
It is estimated that Japan consumes close to 30 per cent luxury goods, which is twice the percentage consumed by Europe and America. Therefore, this is another factor, which has contributed to many companies struggling to establish their market and brands in Japan.
4 pages (1000 words) Essay
Louis Vuitton/Ritz Carlton/Amazon Case Study
Louis Vuitton retains its freshness and still continues to grow by using the same logo while avoiding any changes on its price and never offers discounts so that it will not affect its cachet. The logo plays a vital role in branding because it is one way to attract and build a brand relationship to the customers.
5 pages (1250 words) Assignment
Marketing Plan for a Mobile Application Business Plan
The time management apps available in the market are concerned about managing the official functions and fitting them in the schedule. However, considering the present lifestyle of the people, who spend their time in late night parties, take many coffee breaks, and handle extensive stress, time management plays an important role even outside their professional life.
6 pages (1500 words) Coursework
Louis Vuitton
Japan has boasted of being Louis Vuitton’s most profitable market, and after the economic downturn, Louis Vuitton had to adapt to the Japanese market to allow it to sustain its consumer market. The iconic brand is considered French, but over the past decade, Japan has demonstrated its love and passion for its products (Feroul & Paul 2010, p.
4 pages (1000 words) Assignment
Charities: Shocking Their Way into People’s Hearts?
Shock advertising is a publicity tactic that intentionally upsets its viewers and listeners by utilizing striking images and brusque slogans to bring attention to public issues and concerns, a product, or a service. These advertisements are made with the intention of drawing the public’s awareness and are usually considered controversial.
28 pages (7000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email