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the marketing strategies of louis vuitton - Research Paper Example
Pages 8 (2008 words)
Name: Course: Tutor: Date: Marketing Strategies of Louis Vuitton Louis Vuitton is a French fashion house operating in many countries and serving thousands of people every day. Although it is one of the biggest and most popular companies of its kind in the world, it has some of the best-managed and highly motivated teams of employees…
In addition, the motivation of its employees can be considered a marketing strategy of this company because of the fact that these employees provide such great services to the customers that the latter are encouraged to return to the Vuitton stores (Christensen et al 38). The management at Louis Vuitton has created a relaxed environment and it is a fact that most of the time, the managers are indistinguishable from the other employees because they do not simply give orders to their subordinates, but they also accept feedback from them and are ready to get alternatives to their decisions. This helps to show that although they have managers, the employee teams at Louis Vuitton are obviously in their later stages of development and are very comfortable outside their predefined roles, displaying high levels of motivation. The management has come to the realization that any attempt to put any verbal barriers between themselves and their employees ensures that employees have the freedom to interact with the customers so that they can efficiently serve them. ...
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