Marketing and Operations Management in Philips Electronics - Assignment Example

Only on StudentShare

Extract of sample
Marketing and Operations Management in Philips Electronics

Operations Management Part 14
Critical Evaluation of the Operations Management Strategy of Phillips 15
Operations Management Performance Objectives 15
Order Qualifiers and Order Winners of Philips 17
Contribution Made By Operations Management 18
Recommendations/Solutions to the Company 19
References 20

Overview of the Company

Royal Philips Electronics is a Dutch multinational company with its main branch in Amsterdam. The three main divisions of the company are Philips Consumer Lifestyle, Philips Healthcare and Philips Lighting. According to the statistics obtained in the 2012, it can be mentioned that Philips is one of the biggest producers of electronic products in the globe (Philips, 2012).
The paper is divided into two parts. They are marketing activities of Philips and operations management of Philips. The marketing part of the paper attempts to identify the external environment of Philips and to evaluate the marketing strategy followed by the company. The study further endeavours to analyse various marketing tools used for the marketing of the products of Philips. The paper thus offers suggestions to the company regarding ways through which it can improve marketing activities. Furthermore, the operations management part of the study tries to critically evaluate the operations management strategy of Philips. It attempts to analyse the operations management performance objectives. ...Show more

Summary


Table of Contents
Overview of the Company 3
Marketing Part 4
External Environment 4
Marketing Strategy of Philips 6
Market-Oriented Nature of Philips 6
Marketing Tools Utilised By Company 8
Four P’s of Philips Electronics 9
SWOT Analysis 11…
Author : fred32
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Marketing and Operations Management in Philips Electronics"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing report (Strategic analysis of Primark Stores Ltd.)
Primark Stores is a leading clothing retail distributor known for its low priced quality fashion clothes. Its growth strategy is drawn from acquisition, mergers and expansions. It is contemplating to enter the markets of China, India and South Africa aside from internal developments in its markets.
17 pages (4250 words) Assignment
Marketing Management:Kids Inspire Charity Organisation of U.K.
The research focuses on the Kids Inspire Charity Organisation of U.K.’s current feeding, clothing, and offering temporary shelter activities offered to the disadvantaged and unfortunate children of the United Kingdom. The research includes the Kids Inspire Charity Organisation of U.K. offerings its free services to the disadvantaged and unfortunate children of Essex County.
11 pages (2750 words) Essay
Marketing Management of Nike
The analysis of the marketing strategies of Nike reveals a considerable influence and high value of the brand in the market. However, in order to maintain a long-term sustainability, it is necessary for the company to not only devise strategies for attracting new customers but to also focus on innovation and retaining customers so as to generate sustainable competitive edge in the market.
7 pages (1750 words) Essay
Marketing tools and marketinf operations : case study about Philips ltd
Originally the company was founded in the year 1891 in Eindhoven by Gerard Philips and his father Frederick but later got shifted. Philips has its presence in more than 100 countries and it employs over 122,000 across the globe. The business line of the company includes healthcare, lighting and lifestyle segments.
12 pages (3000 words) Essay
Business Cultures Which Foster and Impede Product Development
Products are nothing but benefits that are tangible and offered in exchange of a price. There are two ways of developing a new product; one is generation of a new idea, designing the idea and the second is market analysis and research. Development of new product is essential for maintenance and growth of market share.
15 pages (3750 words) Research Paper
Samsung Electronics
However, Samsung has outlets all over the world and its presence continues to grow into emerging economies around the world. Samsung is involved in the manufacture, distribution and sale of consumer electronic products and devices all over the world (Bloomberg, 2012).
15 pages (3750 words) Research Paper
Production and Operations Management
The company was formed as a subsidiary of the former Marathon Ashland Petroleum, LLC; presently the MPC operates as a subsidiary of Marathon Oil Corporation. This paper will mainly explore the process of converting crude oil to consumer fuels, such as gasoline for transportation.
5 pages (1250 words) Assignment
Marketing Strategies of Samsung Electronics and Apple Incorporated
and Samsung Electronics are some of the major players with subsidiaries across the globe owing to their huge customer base. Apple Inc. mainly manufactures computers, mp3 players, and smartphones while Samsung Electronics is involves in the manufacture, distribution, and sale of a wide range of products including televisions, digital cameras, smartphones, audio and kitchen appliances.
10 pages (2500 words) Essay
Identify three important conditions for successfully initiating a price increase (Pricing Strategies)
The pricing strategy of a company plays an indispensable role in the acceptance of the company’s product in the market. It also plays a crucial role in the attainment of new customers. Pricing can
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT