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Marketing and Operations Management in Philips Electronics
Pages 15 (3765 words)
Table of Contents
Overview of the Company 3
Marketing Part 4
External Environment 4
Marketing Strategy of Philips 6
Market-Oriented Nature of Philips 6
Marketing Tools Utilised By Company 8
Four P’s of Philips Electronics 9
SWOT Analysis 11…
Operations Management Part 14
Critical Evaluation of the Operations Management Strategy of Phillips 15
Operations Management Performance Objectives 15
Order Qualifiers and Order Winners of Philips 17
Contribution Made By Operations Management 18
Recommendations/Solutions to the Company 19
Overview of the Company
Royal Philips Electronics is a Dutch multinational company with its main branch in Amsterdam. The three main divisions of the company are Philips Consumer Lifestyle, Philips Healthcare and Philips Lighting. According to the statistics obtained in the 2012, it can be mentioned that Philips is one of the biggest producers of electronic products in the globe (Philips, 2012).
The paper is divided into two parts. They are marketing activities of Philips and operations management of Philips. The marketing part of the paper attempts to identify the external environment of Philips and to evaluate the marketing strategy followed by the company. The study further endeavours to analyse various marketing tools used for the marketing of the products of Philips. The paper thus offers suggestions to the company regarding ways through which it can improve marketing activities. Furthermore, the operations management part of the study tries to critically evaluate the operations management strategy of Philips. It attempts to analyse the operations management performance objectives. ...
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