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Digital Marketing - Essay Example
Table of Contents
Levi Strauss & Co: Organizational background 3
Market, products & services, customers, digital presence 3
Importance of customer insight from key words research 5
Utilization of Search Engine and Pay per Click in Organization 6
is a private organization of US that has its business in the industry of men’s clothing. The company is widely known for its Denim brand of jeans sold across the globe. Levi Strauss & Co. received its first US patent of manufacturing denim jeans or blue jeans in the year of 1873. The company was founded by Levi Strauss and is being controlled by the private owners or descendants of the company and headquartered in San Francisco in USA. Over the years, the company has expanded its operations and sales in Europe, Middle-East, Africa, Asia Pacific and several other parts of the world. The company employs around 10,500 people all over the world. In order to expand its operations both in US as well as in the overseas markets, the company increased its manufacturing units. The number of manufacturing plants increased from 16 plants in 1964 to 63 plants in 1974. Apart from this, 23 overseas plants were set up by the company. Between 1980s and the 1990s, the use of jeans by societies across the world increased rapidly. The company followed the market trend to increase its operations. Riding on the high rate of growth of revenues and profits earned over the years, the company offered to pay unusual dividend of $750 million to their workers over a period of six years. ...