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explain the relevance of marketing concept to the 21st century business of Starbucks - Essay Example
Author : brekkenatalie
Pages 8 (2008 words)
Marketing- Starbucks [The name of the writer will appear here] [The name of the writer id will appear here] [The name of the course will appear here] [The name of the course number will appear here] Introduction With competition increasing in every aspect of life, the corporate world is not left without its repercussions…
This requires marketers to constantly upgrade their marketing tactics and strategies. In the 21st century, marketing is quite different from what it used to be a century before. One concept that has gained interest among the marketers is relationship marketing. Relationship marketing deals with developing long and lasting relationships with the stakeholders of the organization. One company that has truly adopted this concept is Starbucks that continues to provide services and products while remaining customer and employee oriented. This paper will delve on relationship marketing and its application within one specific organization which is Starbucks. Description of the Marketing Concept As competition is increasing throughout the world, companies have to constantly readjust their marketing strategies in order to gain an edge over the competition. In this era, companies are becoming increasingly people oriented, that is, they develop their operations to suit the needs of their stakeholders. These usually include in most cases the consumers and with new concepts developed, employees have also become the central focus on the companies. Employee oriented companies have become more common in the service industries where employees form the face of the company. ...