Marketing Communication Plan

Marketing Communication Plan Dissertation example
Masters
Dissertation
Marketing
Pages 12 (3012 words)
Download 0
Marketing Communication Plan Contents 1. Introduction 4 1.1 Background of People Tree 4 1.2 People Tree’s Brand Problem 4 2.0 Brand Communications Objective 5 2.1 External and Internal Situational Analysis 5 2.1.1 External Analysis – Macro Environment 5 2.1.2 Internal Analysis –Segments and Position 5 3.0 Context Analysis 6 3.1 Consumer Context 6 3.2 Business Context 6 4.0 Competition and Positioning 6 4.1 Perceptual Map 7 4.2 Target Market 7 5.0 Objectives 8 5.1 Promotional Objective 8 5.2 Marketing Objective and Marketing Communication Objective 8 5.3 Corporate Objective 9 7.0 Marketing Communication Process and Program 9 7.1 Advertising 9 7.2 Creative Strategy 10 8.0 Media 11 8.1 Out…

Introduction

Introduction 1.1 Background of People Tree People Tree is a popular retail fashion chain, based in United States (People Tree, 2013a). People tree is recognized as a pioneer in Fair trade and sustainable fashion (People Tree, 2013b). The objective of the company is producing ethical and ecologically acceptable fashion. The company thrusts heavily on fair trade, which implies creating innovative ways of doing business and providing opportunities for people Safia Minney is the founder and present CEO of People Tree. The mission of the organization is to support the producer partners and their effort towards economic independence and control of their environment. The company claims to protect the environment and use natural resources in a sustainable manner and promote initiatives which are environmentally responsible. People Tree aims to provide a free and supportive environment for the stakeholders and investors of the company. ...
Download paper
Not exactly what you need?

Related papers

Integrated Marketing Communications -- Communication Plan of a company
External analysis – PESTEL Political – As markets are not regulated, both the manufactures and the operators are having no obligation to act without the intervention of the government. It is not true for all countries. When it comes to the Country like India, Partial regulations does interfere into the governing of the business. It means that in a country like India, we cannot expect free…
Kudler Fine Foods. Factors For Marketing Communication Plan.
The company has to decide which marketing channels are going to be used to get the message out. The firm is starting its penetration of the Canadian marketplace. Getting a big impact would a good way of starting a marketing communication campaign. Even though it is the most expensive channel I recommend the company use a local Canadian television station to send their message to the customers. The…
Marketing Communication Plan
Viejas Outlet Center is one of the America’s earliest outlet centers situated directly opposite to the Viejas Casino. Viejas Outlet Center, an award winning retail enterprise, has nearly fifty stores which attract a number of people towards the outlet. Some of the most attractiv features of Viejas Outlet Center include open-air stage arenas, a number of stores, various on-site leisure…
Market Communication - Integrated Marketing Communication Plan
The marketing communication includes communication activities like selling, advertising, promotion of products, direct marketing, publicity, sponsorship, exhibition, packaging, merchandising, e-marketing, and similar other measures that can influence the selling of the product or the service to the ultimate consumers as well as retain the customers (Smith & Taylor, 4). In this regard, a…
Integrated Marketing Communication Plan For Prada
Prada’s daughter took over the leadership of the company in 1978 and with the help of Patrizio Bertelli, they transformed the image of Prada. Prada began to design classic handbags and by the 1980’s, the Prada’s designed outstanding fabrics that revolutionised the runway. This enhanced the company’s image in the market and in the 1990s, Prada became a force in the fashion industry (Prada…
Marketing Communication Plan
This is because IMC is an indispensable tool that will link the marketing tools of Pure-Body business venture to attain its targets and objectives. This is in recognition that IMC creates a competitive advantage in the market while receiving huge economic boost to increase profits and sales (Pelsmacker & Kitchen, 2004:113). Moreover, Integrated Market Communication makes a strong tie between…
Marketing Communication
Amongst our clientele, Burberry Plc is one of the leading customers whom we are serving currently and are responsible for handling all their marketing activities within our region for the period running through July to December 2013. Burberry is a fashion brand, established since 1856, mainly dealing in men and women clothing and similar luxurious accessories (Burberryplc.com). This paper provides…