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Marketing Report - Research Paper Example

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Marketing Report: Dove Soap Bar Name: Institution: Course: Tutor: Date: Executive summary Production of commodities in the markets characterizes provision of a product that has the potential to attract customers to buy it even when there are others that can serve similar purposes…
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Marketing Report

This implies that in production, a company needs to have a clear understanding of its customers in relation to the things they need and an analysis of the most preferred size of the commodity. A good product that is acceptable in the market is able to win the confidence of customers and they are easily going to buy it from the market. Production and sale of Dove Soap Bar is one of its kinds because it has put into consideration the needs of the customers and this has made it very competitive in the market and has led many customers to neglect other brands of bar soaps to adopt it. Table of Contents Executive summary………………………………………………………………………………2 Table of content…………………………………………………………………………………..3 Introduction……………………………………………………………………………………….4 Supply Side Analysis…………..…………………………………………………………….……4 Demand Analysis……………………………………………………………………………….…5 Segmentation and Targeting………………………………………………………………….......6 Competitor Identification and Analysis………………………………………………………......7 Competitive Advantage of Dove Soap Bar ……………………………………………………….8 References………………………………………………………………………………….…….10 Introduction Dove Soap Bar contains some ingredients that make it good for bathing for people of different ages and sexes, who value skin protection. This is because in production of the bar soap, the producer focuses on giving people a quality product that has most of the things they like and need in a soap. The soap has different qualities that are physical and chemical, which add value to it as soap sold in a market that has other varieties. Dove Soap Bar is produced with some diversity so that it can capture different people in the market and have them buy it according to their preferences dictated by their health and socialization (Raju, 1995, p53). Dove Soap Bar appears in the market with different qualities that make it preferable among other soaps in the market. The physical qualities of the soap is that it has sweet blue fig and orange blossom scent which makes it to attract people because it is friendly to them. It also appears in different colors, which include; blue, white, orange and pink, to attract different class of people to whom colors are important in determining the choices they make for products. In this respect, people choose the Dove Soap Bar according to these physical qualities, which manifest without a need for detailed evaluation on its properties. Dove Soap Bar has different properties that make the customers to prefer it as compared to others that serve similar purposes to the people. For example, the property that it moisturizes after taking a bath with it and leaves the skin feeling soft and smooth makes it a preferable product for different people in the market (Parker, 2006, p57). Supply Side Analysis The supply of the Dove Soap Bar happens from an industry that produces it and presents the orders to customers make from the company. In the US, customers who come from within the industry have ease of access from the shops in the area and different retail opening in the area which supply consumer products in small quantities (Jacoby, 2010, p31). The supply of Dove Soap Bar is established in that it has two main channels i.e. from the industry to consumers and from the industry ... Read More
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