Dunkin Donuts. - Term Paper Example

Extract of sample
Dunkin Donuts.

In part one, the researcher provided a brief analysis of the company followed by the company mission and objectives; the project introduced the product portfolio and the core competencies of the company were presented. The researcher also examined the internal and external environments by utilizing SWOT and PEST analysis to examine the factors that can favor or that cannot favor effective business performance. Marketing mix strategies such as product, place, price and promotion strategies were examined, and lastly, the conclusion that summarized this part was included. In part two, the research proposed varied growth strategies effective for enabling the company to achieve successful business performance. The researcher revealed that utilizing social media services and also creating value preposition, as well as, segmenting the market is vital. It was suggested that the company can employ the marketing mix such as the product strategy, price, place and the promotion strategy because these are imperative marketing strategies for achieving significant business growth. Lastly, the researcher provided a brief conclusion that summarized the proposed strategies vital for enabling the company to achieve successful business growth. ...Show more

Summary

Dunkin Donuts.
Most of the company stores are franchised and the Dunkin’s Donuts stores are owned by Dunkin Brands Inch. The Dunkin’s Donuts focuses on products but not the store environment; hence, the company designs their products in a manner that can attract many customers. …
Author : america63
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"Dunkin Donuts."
with a personal 20% discount.
Grab the best paper

Related Essays

Integrated marketing plan
Since the start of its journey, Starbucks has embarked on the path of expansion. Though the company specializes in coffee but it has managed to integrate other products as well with the changing consumer needs and changing social trends. Starbucks follows the Italian tradition and tried to bring the Italian tradition of coffee to United States.
16 pages (4000 words) Essay
Starbucks in 2009: The Coffee Goes Cold
The company has become a global icon, but despite its amazing organic growth of over 20 consecutive years expansion the firm has finally reach a crossroad due to changes in the marketplace. A declining economy has decrease the purchasing power of many Americans and millions are living economic hardship due to rising unemployment.
4 pages (1000 words) Coursework
Product and Branding Strategies (Starbucks)
Many competitors have entered the marketplace when they saw the first coffee house growing. Quality and high prices are not just the only attributes of the product of Starbucks Coffee. Starbucks coffee is of high quality and it is ensured that there is a consistency of quality and taste throughout the globally operating chain (Bussing-Burks, M.
4 pages (1000 words) Essay
Marketing Strategy Group Project
As a result, Dunkin donuts conduct a survey exercise aiming at collecting information concerning the perception of the segment’s consumers on the company’s products (Nigel, 2007). This marketing research aims at establishing the actual state of affairs concerning the consumer preferences and opinion on a company’s food products.
3 pages (750 words) Assignment
Krispy Kreme Doughnuts
The decline in sales, brand image and customer loyalty can be doubtlessly blamed to the introduction of low carbohydrate buzz including Atkins, fad diets and South Beach dieting plans. Industry Analysis A thorough look at the industry will highlight the two major competitors of Krispy Kreme which are Dunkin Donuts and Tim Hortons.
4 pages (1000 words) Case Study
Marketing Strategy Analysis
In 1996, Starbucks opened its first location outside North America in Tokyo, Japan. The marketing strategies used by the brand helped it to include itself into the American lifestyle quickly and expand into other international countries as well. These strategies proved to be an inspiration for other companies` marketing campaigns as well.
3 pages (750 words) Essay
Dunkin Donuts case
According to the case study of Dunkin Donuts (DD), two issues can be identified as being recently faced by the company that include emphasize whether to disenfranchise with one of its deviant franchisee owners named Tommy and selecting suitable franchise partners between Herman and Benito.
5 pages (1250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT