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Dunkin Donuts - Term Paper Example

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Dunkin Donuts

In part one, the researcher provided a brief analysis of the company followed by the company mission and objectives; the project introduced the product portfolio and the core competencies of the company were presented. The researcher also examined the internal and external environments by utilizing SWOT and PEST analysis to examine the factors that can favor or that cannot favor effective business performance. Marketing mix strategies such as product, place, price and promotion strategies were examined, and lastly, the conclusion that summarized this part was included. In part two, the research proposed varied growth strategies effective for enabling the company to achieve successful business performance. The researcher revealed that utilizing social media services and also creating value preposition, as well as, segmenting the market is vital. It was suggested that the company can employ the marketing mix such as the product strategy, price, place and the promotion strategy because these are imperative marketing strategies for achieving significant business growth. Lastly, the researcher provided a brief conclusion that summarized the proposed strategies vital for enabling the company to achieve successful business growth....
The company declares itself as the largest global baked and coffee product chains serving more than 2.7 million clients daily in more than 8,800 stores within 31 countries (Dealbook, 2011). Most of the company stores are franchised and the Dunkin’s Donuts stores are owned by Dunkin Brands Inch. The Dunkin’s Donuts focuses on products but not the store environment; hence, the company designs their products in a manner that can attract many customers. The company strives hard in order to ensure that their customers are well satisfied and earns their loyalty. Their social responsibility towards their customers is reflected in the company mission. 1.2 Mission & Goals The mission of the company is to become the dormant global of high quality products by being a socially responsible company and keeping high-established image for their customers through offering them health product options (Dunkin' Donuts and Baskin-Robbins, 2007). The main goal of the company is to make the nutritional value of the menu choices in their stores better in order to achieve customer loyalty. Therefore, the main responsibility of the company revolves primarily around offering health products options for their customers. They offer low-calorie food options and healthier drinks to ensure that their clients view them as a caring company. Another goal is keeping on top of new nutrition developments and health related research to determine aspects that can impact the products of their company. The aim of the company is to be the quality leader in the market by offering a higher standard development of high dining experience with inventive product choices (Dunkin' Donuts and Baskin-Robbins, 2007). The last objective of ...Show more

Summary

Dunkin Donuts.
Most of the company stores are franchised and the Dunkin’s Donuts stores are owned by Dunkin Brands Inch. The Dunkin’s Donuts focuses on products but not the store environment; hence, the company designs their products in a manner that can attract many customers. …
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