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Dunkin Donuts. - Term Paper Example
Pages 12 (3012 words)
Most of the company stores are franchised and the Dunkin’s Donuts stores are owned by Dunkin Brands Inch. The Dunkin’s Donuts focuses on products but not the store environment; hence, the company designs their products in a manner that can attract many customers. …
In part one, the researcher provided a brief analysis of the company followed by the company mission and objectives; the project introduced the product portfolio and the core competencies of the company were presented. The researcher also examined the internal and external environments by utilizing SWOT and PEST analysis to examine the factors that can favor or that cannot favor effective business performance. Marketing mix strategies such as product, place, price and promotion strategies were examined, and lastly, the conclusion that summarized this part was included. In part two, the research proposed varied growth strategies effective for enabling the company to achieve successful business performance. The researcher revealed that utilizing social media services and also creating value preposition, as well as, segmenting the market is vital. It was suggested that the company can employ the marketing mix such as the product strategy, price, place and the promotion strategy because these are imperative marketing strategies for achieving significant business growth. Lastly, the researcher provided a brief conclusion that summarized the proposed strategies vital for enabling the company to achieve successful business growth. ...
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