Marketing research of Arriva Plc

Marketing research of Arriva Plc Essay example
Masters
Essay
Marketing
Pages 14 (3514 words)
Download 0
The global market scenario has been changing constantly due to a number of factors. Firstly the globalisation is the prime factor that has brought major developments in the field of the trade and business. …

Introduction

Arriva Plc is one of leading transport service provider in the entire Europe. Primarily, this multi-national corporation is a UK-based based company and it was founded by T.S. Cowie during 1938 in Sunderland. Initially, the founder, T.S. Cowie started the venture for selling second hand motor cycle and later in 1960, he also started retailing motor car. Finally, the company entered in the transportation business by acquiring Grey-Green Bus Company. By the end of 1996, it became one of the largest bus transport service providers in London. “Arriva was born in 1997: when it acquired “Unibus Holdings in Denmark” which is its first international expansion with Europe market. Arriva was acquired by Deutsche Bahn, a leading logistics and passenger service providers in August 2010.
Currently, Arriva is present in 12 major countries of Europe and it has acquired major market share in these countries that has made it one of third largest transport service provider in European market. Considering its history, the company has grown with non-organic strategy i.e. by acquiring a number of firms. Currently, including its associated companies, it has nearly 47500 employees and it is operating in 12 countries with more than 16,150 vehicles generating more than 3billion revenue per year. ...
Download paper
Not exactly what you need?

Related papers

How to increase customer’s commitment and loyalty to the products
Commitment, as Jones et al. outline, has some specific characteristics. First of all, it is targeted – a person can be committed to different things, including company’s product or the company itself. The subject of the commitment is, thus, what connects an individual with the organization through the person’s psychological attachment. Secondly, commitment may take different forms. Among…
MARKETING RESEARCH
Scratch Radio is a community and radio station of the student based in Birmingham and was established in 2003 by the students and community in the region of BCU (Birmingham City University). The main objective of the study is to recognize and determine current involvement in Radio Listening amongst BCU undergraduate scholars in the City North campus. It is mainly because there are various…
Marketing research
It has been agreed by the two companies, that the merger will result in economies of scale with a net present value (NPV) of ?90.00 million. The report aims at finding out the better option among the alternatives to fix the deal, that is, which option will act better for Alpha plc, and which for Delta Plc. To find out the answers for these questions, the net present net value is calculated, and…
Marketing Research
Moreover, it gives the researchers and designers the ability to open-up innovative, creative, and new outcomes or results but not necessarily the product. The information derived from these designs is helpful in the improvement of the artistic nature of a particular product, and the eventual improved marketability and value. This is because people have preferences of new designs that have not been…
Marketing Principles: Tesco Plc
A proposal on how they can position a product in a new market will also be examined towards the tail-end of this report. Micro and Macro Environmental Effects Micro: The micro environment mostly consists of the various factors that impact the company’s operations directly or indirectly especially from an internal perspective (Drucker 2008:10). Rivalry is one of these factors. Tesco has several…
Marketing Research
Also, the uses of these normally depend on factors such as the research methods used to perform the search. The procedure for selecting an appropriate research method normally depends on factors such as the problem at hand, training and skills that a researcher has nature and amount of available resources and also the audience that will be used during the research. Despite the fact that many of…
Marketing Research
Although considered as non basic consumption commodities, biscuits and cakes have a huge popularity in the United Kingdom as well as in other parts of the world. There are occasions that the two cannot miss in the menu and therefore they will continue to have a large market. On the other hand, the brand names for these products have also been growing with even more international players joining…