The responses of the Chinese students and their outlook on the two different brands NIKE and PEAK has been obtained (Hu, 2008, p.38). The obtained information and data is called primary data. The primary data which resembles the informational data on the responses and attitude of the Chinese student on the two brands NIKR and PEAK are actual word of mouth obtained by interacting with the Chinese students (Solomon, 2004, p.58). These responses taken directly from the Chinese students are the direct expressions to the questions and interactions done with the students. This research method followed for obtaining primary data in order to determine the attitude among Chinese students towards the two brands, Nike and Peak is time consuming and cost bearing (Doole and Lowe, 2008, p.47). The research method followed in this technique requires considerable time for the collection of data and information for determining the attitude of the Chinese students on the two different brands, Nike and Peak. Also, there is considerable cost involved in conducting the research through this primary research technique. ...Show more
Compare the attitudes of Chinese students to two different brands: NIKE and PEAK Table of Contents Research Methodology 3 References 7 Research Methodology The research methodology adopted for studying the attitudes of Chinese students to two different brands such as NIKE and PEAK have been discussed below…
Individuals from fields such as entertainment, sports, cuisine, business and politics you used by advertisers to endorse products. However, there have been recent concerns raised when companies have been cutting endorsement budgets and dropping endorsers.
Trend is suggesting that the Chinese students migrated abroad did not return back to the country for better employment opportunities in the western countries of the world. However with the increasing opportunity within the home country associated with globalization and modernization the trend is changing.
Comparison and Contrast between John Locke and Thomas Hobbes. This paper is primarily based on the comparison and contrast between myriad philosophical theories presented by the renowned philosophers John Locke and Thomas Hobbes. Different philosophers have presented different theories and ideas to make the blurred image of various concepts like natural rights, property, democracy, society, security, laws, etc., understandable.
Hence, international stores, retailers, and supermarket chains have paved the way for luxury brand retailers. These companies, such as Louis Vuitton and Ferragamo, have made investments as the first batch of luxury retailers to conduct business operations in China during the 1990s (A Plus 2007).
Zou,D. Jin, L. (2010),"Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers", Journal of Consumer Marketing, Vol. 27 Iss: 7 pp. 615 – 628. Journal Article 26 Jap, W. 2010. Confucius Face Culture on Chinese Consumer Consumption Values toward Global Brands.
The status of national economy, its growth potential and the constraints in establishing market for the companies’ products internationally and cultural aspects involved at the grass root level in achieving these objectives need to be carefully reviewed for this purpose.
Countries which are host countries for foreign students get the opportunity to widen their educational facilities and technologies to attract students from all over the world. With growing number of students looking for education in foreign countries, it becomes possible for those countries to broaden their education and training institutes.
With the pressure exerted by globalization, Chinese brands have to seek newer markets as domestic markets achieve saturation. Chinese brands have not been able to make deep penetration in the international markets due to the negative perception they carry in the minds of the consumers.
This is because brands materialize global standards of living and mean differently to different cultural groups. However, if brands or marketers lack sensitivity to the complexity of cultural identity formation, the ideas and meanings conveyed by the brand can have detrimental effects on consumer self-evaluation and well-being (Kipnis et al, 2013).
Strong brands are those brands which are able to create successful and long lasting relationship with customers. In this era of globalisation, consumers’ perceptions seem to be changing. Global brands have become centre of attraction for many consumers and companies, as it provides extra value to both parties.
56 pages (14000 words)Dissertation
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