StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Marketing
  • Compare the attitudes of Chinese students to two different brands: NIKE and PEAK

Compare the attitudes of Chinese students to two different brands: NIKE and PEAK - Dissertation Example

Nobody downloaded yet

Extract of sample
Compare the attitudes of Chinese students to two different brands: NIKE and PEAK

The responses of the Chinese students and their outlook on the two different brands NIKE and PEAK has been obtained (Hu, 2008, p.38). The obtained information and data is called primary data. The primary data which resembles the informational data on the responses and attitude of the Chinese student on the two brands NIKR and PEAK are actual word of mouth obtained by interacting with the Chinese students (Solomon, 2004, p.58). These responses taken directly from the Chinese students are the direct expressions to the questions and interactions done with the students. This research method followed for obtaining primary data in order to determine the attitude among Chinese students towards the two brands, Nike and Peak is time consuming and cost bearing (Doole and Lowe, 2008, p.47). The research method followed in this technique requires considerable time for the collection of data and information for determining the attitude of the Chinese students on the two different brands, Nike and Peak. Also, there is considerable cost involved in conducting the research through this primary research technique. The cost of preparing the tools for conducting primary research, cost of travelling to the field, cost of the skilled workforce and the cost of analysis together increases the cost of this research method (Kardes, Frank, Kardes, Cronley, Cronley, Cline and Cline, 2010, p.27). The research conducted with the primary research tools is likely to produce reliable information and data for the purpose of study. The data collected from the responses of the Chinese students with the help of survey are accurate and highly reliable. This helps to reduce the possibilities of error in determining the correct attitude of the Chinese students towards the brands of Peak and Nike. The trend of attitude of the Chinese student towards domestic and international brands in sportswear could be correctly determined with the help of this research technique (PANNEERSELVAM, 2004, p.49). The research has been conducted with the help of survey which included designing of questions with an objective to obtain responses from the Chinese students on the sportswear brands on Nike and Peak. The survey questionnaire has been designed with questions which are close-ended (Bhattacharya, 2009, p.68). The questions were designed in order to bring out the attitude of the Chinese students towards international and domestic brands on sportswear with special emphasis on Peak and Nike. The survey with the designed questionnaire has been conducted by selecting a sample of Chinese students. The systematic method of sampling has been done in order to select sample of Chinese students in a careful manner (Kumar, 2010, p.89). The sample of Chinese students has been so selected in order to represent the entire population. Since the sample represented the population, the findings of the research is likely to produce findings that reflect the correct attitude of the Chinese students on the international and domestic sportswear brands of Nike and Peak respectively (Khan, 2011, p.90). The survey questionnaire for the collection of data has been given below: Sl. No. Survey - Questionnaire 1 Does Nike sportswear satisfy your requirements? 2 Is the Nike the most preferred brand in sportswear? 3 Does Nike sportswear reflect your lifestyle? 4 Does Peak sportswear offer a higher guarantee as compared to that of Nike? 5 Has the products of Peak ...Show more

Summary

Compare the attitudes of Chinese students to two different brands: NIKE and PEAK Table of Contents Research Methodology 3 References 7 Research Methodology The research methodology adopted for studying the attitudes of Chinese students to two different brands such as NIKE and PEAK have been discussed below…
Author : delores58
Compare the attitudes of Chinese students to two different brands: NIKE and PEAK essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"Compare the attitudes of Chinese students to two different brands: NIKE and PEAK"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Consumer attitudes towards celebrity endorsed products
Individuals from fields such as entertainment, sports, cuisine, business and politics you used by advertisers to endorse products. However, there have been recent concerns raised when companies have been cutting endorsement budgets and dropping endorsers.
36 pages (9000 words) Dissertation
Does the homecoming of Chinese students who completed higher education abroad have an effect on the employability of the Chinese
Trend is suggesting that the Chinese students migrated abroad did not return back to the country for better employment opportunities in the western countries of the world. However with the increasing opportunity within the home country associated with globalization and modernization the trend is changing.
32 pages (8000 words) Dissertation
Compare and contrast the two philosophers: John locke and Thomas Hobbes
Comparison and Contrast between John Locke and Thomas Hobbes. This paper is primarily based on the comparison and contrast between myriad philosophical theories presented by the renowned philosophers John Locke and Thomas Hobbes. Different philosophers have presented different theories and ideas to make the blurred image of various concepts like natural rights, property, democracy, society, security, laws, etc., understandable.
1 pages (250 words) Dissertation
Research of China's Luxury Goods Market- How Chinese Enterprises Get out From Made in China to Create Domestic Luxury brands
Hence, international stores, retailers, and supermarket chains have paved the way for luxury brand retailers. These companies, such as Louis Vuitton and Ferragamo, have made investments as the first batch of luxury retailers to conduct business operations in China during the 1990s (A Plus 2007).
20 pages (5000 words) Dissertation
An investigation into Chinese consumers' reasons for purchasing luxury brands in the UK
Zou,D. Jin, L. (2010),"Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers", Journal of Consumer Marketing, Vol. 27 Iss: 7 pp. 615 – 628. Journal Article 26 Jap, W. 2010. Confucius Face Culture on Chinese Consumer Consumption Values toward Global Brands.
24 pages (6000 words) Dissertation
Development of Chinese economic
The status of national economy, its growth potential and the constraints in establishing market for the companies’ products internationally and cultural aspects involved at the grass root level in achieving these objectives need to be carefully reviewed for this purpose.
38 pages (9500 words) Dissertation
Aspects of employment among Chinese international students after graduated from universities in the UK
Countries which are host countries for foreign students get the opportunity to widen their educational facilities and technologies to attract students from all over the world. With growing number of students looking for education in foreign countries, it becomes possible for those countries to broaden their education and training institutes.
44 pages (11000 words) Dissertation
Research on brand strategy, Chinese brand issue and countermeasures
With the pressure exerted by globalization, Chinese brands have to seek newer markets as domestic markets achieve saturation. Chinese brands have not been able to make deep penetration in the international markets due to the negative perception they carry in the minds of the consumers.
40 pages (10000 words) Dissertation
Consumer perception between international and local brands - A western vs asian perspective
This is because brands materialize global standards of living and mean differently to different cultural groups. However, if brands or marketers lack sensitivity to the complexity of cultural identity formation, the ideas and meanings conveyed by the brand can have detrimental effects on consumer self-evaluation and well-being (Kipnis et al, 2013).
28 pages (7000 words) Dissertation
Consumers Perceptions of Global and Local Brands
Strong brands are those brands which are able to create successful and long lasting relationship with customers. In this era of globalisation, consumers’ perceptions seem to be changing. Global brands have become centre of attraction for many consumers and companies, as it provides extra value to both parties.
56 pages (14000 words) Dissertation
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us