compare the attitudes of Chinese students to two different brands: NIKE and PEAK

compare the attitudes of Chinese students to two different brands: NIKE and PEAK Dissertation example
Masters
Dissertation
Marketing
Pages 6 (1506 words)
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Compare the attitudes of Chinese students to two different brands: NIKE and PEAK Table of Contents Research Methodology 3 References 7 Research Methodology The research methodology adopted for studying the attitudes of Chinese students to two different brands such as NIKE and PEAK have been discussed below…

Introduction

The responses of the Chinese students and their outlook on the two different brands NIKE and PEAK has been obtained (Hu, 2008, p.38). The obtained information and data is called primary data. The primary data which resembles the informational data on the responses and attitude of the Chinese student on the two brands NIKR and PEAK are actual word of mouth obtained by interacting with the Chinese students (Solomon, 2004, p.58). These responses taken directly from the Chinese students are the direct expressions to the questions and interactions done with the students. This research method followed for obtaining primary data in order to determine the attitude among Chinese students towards the two brands, Nike and Peak is time consuming and cost bearing (Doole and Lowe, 2008, p.47). The research method followed in this technique requires considerable time for the collection of data and information for determining the attitude of the Chinese students on the two different brands, Nike and Peak. Also, there is considerable cost involved in conducting the research through this primary research technique. ...
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