Got a tricky question? Receive an answer from students like you! Try us!

Marketing and choice - Essay Example

Only on StudentShare
Masters
Essay
Marketing
Pages 7 (1757 words)

Summary

Businesses can analyze how consumers make choices and can use this to create successful marketing strategies for the goods they want to sell. [Author] [Institution] Introduction Businesses form marketing strategies in order to reach their targeted customers for the goods that they want to sell…

Extract of sample
Marketing and choice

At many times, it has been observed that businesses believe in many other important factors other than consumer behavior to create successful strategies, such as innovative products. Both the perspectives can be analyzed to conclude that whether consumer decisions and behaviors should influence the marketing strategies or not. Consumer buying decisions may be used by businesses to create successful marketing strategies, but at the same time these evaluations may result in risks and problems for the businesses. This report analyses the arguments provided by experts saying that consumer decisions and behaviors should be considered because they give an insight to the marketers about their potential buyers, while others argue it should not be considered as business marketing needs to be rather innovative; however there has not been any clear conclusion to the discussion as both aspects have their own positive and negative points. Many of the business analysts favorably suggest that consumer decisions should be evaluated, examined and analyzed to set successful marketing strategies. This is because the customers are the major assets of the business as they enhance the growth, sales and profits of the business (Cheverton, 2005, p. 125). ...
Download paper
Not exactly what you need?

Related Essays

Marketing Strategy of Lenovo (Chinese Brand) for entry in Foreign Market
Every company requires good marketing knowledge and creative skills to sell their products in the market. Strategic marketing plan of an organization helps in segmentation of market, targeting of consumers and positioning of their products & services towards their target market. Strategic marketing plan depends on the formulation of different marketing strategies and its implementation by top level management of an organization (Kotler, 1972, p.40). In this present era, market has become highly competitive and volatile. So, in this competitive and volatile market, a strategy is needed by an…
20 pages (5020 words)
How to make a choice in marketing
Although the purpose of technology is to simplify and improve our lives, it actually complicates our lives; we end up spending more money and enjoying less of life. Every single day a new phone or a laptop is introduced in the market by different companies making it impossible for the consumer to choose any one model. Earlier, there was a scarcity of choice, now consumers are feeling a pull on their pockets in order to not make unnecessary purchases and falter with their bank accounts. Keeping a track on money has become hard because newer technology helps to simplify a person’s life…
3 pages (753 words)
development of a marketing plan in relation to a product, my choice of comany is Nissan the Automobile company
Basically, information presented on this report are useful in terms of enabling the company sell this product based on its target consumers’ specific needs and wants. Table of Contents Executive Summary ………………………………………………………………. 2 Table of Contents …………………………………………………………………. 3 1.0 Introduction ………………………………………………………………. 4 2.0 Main Purpose and Marketing Research Objectives ………………………. 4 3.0 External Marketing Analysis…
11 pages (2761 words)
Design a Marketing Metrics system for a commercial organisation of the group's choice.
The authors have aptly summarized the difference between yesteryears and the current day marketing where it has become a science rather than an art. Art and skills are definitely required but the scientific factor is a much needed factor. Here comes the metrics portion of the marketing activity. “A metric is a measuring system that quantifies a trend, dynamic, or characteristic. In virtually all disciplines, practitioners use metrics to explain phenomena, diagnose causes, share findings, and project the results of future events” (Farris et al., 2006). The executive summary gives a…
12 pages (3012 words)
In report format, prepare an outline Marketing Audit and set Marketing Objectives for a product* or service* of your choice. You
.5 a) The 7 Ps.6 V. External environment.7 (i) Stakeholders and Collaborators.7 (ii) Competitors.8 VI. Macro-environment.8 (i) PESTLE Analysis .8 (ii) SWOT Analysis .11 VII. Segmentation, Targeting and Positioning.12 VIII. Objectives.12 IX. Conclusion.13 Abstract This marketing audit report analyses Dell Corporation’s internal and external marketing environment, goals, functioning, and the efficiency of the services for Laptop computer. It is an imperative investigation of the organizations marketing planning process in regard to the sale of its laptop computers.
9 pages (2259 words)
Prepare a marketing plan for a company of your choice for the next one and three years
GSK has a unique mission statement which explains their aim and (objective of) providing consumers with new products and with more improved projects. The following essay elaborates the marketing plan of the company by describing the current scenario of the industry and also GSK. SWOT analysis identifies the strength and weakness and also the opportunities and threats of GSK that are changing from time to time with the competitive market. The responsibilities that are taken by GSK towards the environment, consumers and the shareholders have been discussed in the study. To evaluate the position…
11 pages (2761 words)
Explain the relevance of the Marketing Concept to the 21st Century business of your choice?
It shows that the marketing concept is relevant to McDonald’s through competition analysis and marketing mix, which it pursues because of the diverse local needs and values of its markets and the need to address criticisms of the negative effects of McDonaldisation on the services sector and the health of its customers. THE MARKETING CONCEPT The marketing concept has evolved significantly for the past sixty years. Most of the definitions of the marketing concept in the 1960s emphasise the relationship between organisations and customers, while current definitions in the twenty-first century…
8 pages (2008 words)