MKT3018 E-retailing - Assignment Example

Only on StudentShare

Extract of sample
MKT3018 E-retailing

Feasibility Of Developing Expanded Internet Shopping Capability Of eBay

eBay is known as one of the leading international online marketplaces where people can shop almost anything. It provides a stage for trading products or services by various communities and businesses. eBay has the capability to provide expanded internet shopping (eBay Inc, 2011).
eBay had started its operations in the year 1995. It had good capability in marketing and thus it successfully adjusted with the exceptional growth in the e–retailing industry. The number of users of eBay had increased considerably. In the year 2000, the total views of eBay sites were almost 120–130 m on a daily basis and the figure rose to 325 m per day in 2003 (Frost & Et. Al., 2003).
Resource Capability of eBay

From the inception of eBay, it had outsourced the administration and prerequisites of the core constituents of the technical capability, for example, bandwidth prerequisite, website hosting, and data axis hosting at the same time owing to the authentic server controlled in the hosting hubs.
Technical Capability

For a company to become more feasible in internet shopping the most important factor is the technical capability. It is important for a company to have strong technical capacity in order to survive in the business. The technical capability signifies adequate capability to serve web pages, stock listings, customer details and sales transaction procedures. These features play vital part for drawing fresh customers as well as maintaining existing customers. With regard to eBay, its technical capability is made up of several modules which are bandwidth, inventory capability, and processing capability. These modules are administered independently in eBay. eBay has ‘system availability’ which works as a substitute for capacity, since it replicates the part of customer requirements that are supplied successfully by eBay. It is the crucial objective of eBay’s capability planning (Frost & Et. Al., 2003).
Product Development Capability (PDC)

Through Product Development Capability (PDC), eBay had made itself a strong competitor in the internet shopping segment. In the perspective of eBay, PDC is not only the improvement to the core site utility but also the accumulation of additional services such as payment approval and dispensation, seller assessment and authorisation, expansion of new marketplace e.g. real estate industry and B2B apparatus transactions. In eBay, the PDC includes numerous interior and external resources i.e. practical skills needed to construct and organise pioneering software services that are employed by PDC procedure. The PDC procedure heavily depends on existing shoppers’ contribution to create and authenticate ideas for new services along with interior business expansion and feasible expansion of the brand & operational capabilities. ...Show more


The e–commerce and internet shopping has generated potential areas of success for the retailing industry. Internet shopping consists of purchasing as well as trading products of services over the digital system via internet and other networks. The volume of business that is performed through e-shopping has increased extremely with the extensive habit of internet…
Author : shaniamorar
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"MKT3018 E-retailing"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing communication: Effective Promotion and Sale in Face of Globalization Today
Businesses must be guided, in their marketing communication endeavors, by a set of codes of ethics as well as conventional norms confined in society in the increasingly globalized market and negative perception on marketing particularly advertising.
12 pages (3000 words) Essay
In addition, it is identical to the business-to-consumer (B2C) transaction. However, the e-tailing framework started to work for a number of large-level corporations and smaller entrepreneurs in 1997 when Dell Computer Business stated that they have attained multimillion dollar orders through their website.
12 pages (3000 words) Assignment
Retailing- Boots V Superdrug
Retailing is the fastest growing business in the international market as it provides quick access to the customers to purchase the everyday products they require. The main function of this retail business is to identify the needs of the customers and to provide the customers with products that could satisfy their needs (Varley, & Rafiq, 2004). The goods and services sold by the retailer are at profit (Levy, Weitz, & Beitelspacher, 1992).
19 pages (4750 words) Essay
Issues and Challenges Facing Retailing
Almost all the traditional retail stores have developed their virtual platforms on the Internet so that they remain competent and ahead of their rivals. The challenges faced by the online retailers have to be resolved so that they can earn a good amount of revenue stream.
12 pages (3000 words) Article
Cinnamon Chex Retailing
It there fore means retailers have a direct link to the consumers in any supply chain. A failure in this channel of distribution leads to violation of consumer rights. Satisfied consumers are royal customers. Food production undergoes through this supply channel from the first stage of production to the last point of consumption.
4 pages (1000 words) Research Paper
Food Retailing Research Paper
It aims to gain a better understanding of agriculture production, the product and the food system. Thus for further understanding, the product that is chosen is cereals-Kellogg. Major commodity The major commodity is Cereal and the product to be discussed is Kellogg.
4 pages (1000 words) Research Paper
Retailing stores
The customer behaviour affecting the shopping trends is also studied within the context of the research. Understanding customer behaviours becomes essential in developing marketing strategies aimed at increasing sales volume in retailing outlets. The research aims at understanding the consumer behaviours in Saudi Arabia and Britain through undertaking a comparative research.
10 pages (2500 words) Research Proposal
Technology in retailing
To ensure that these is the end goal for them retailers always tend to purchase their goods from either manufacturers, producers or even inventors in bulk so as to in one way or another get a discount. With this in hand it means that when they sell the said goods in small quantities they can be able to put a given percentage as their profit and thus attain the same.
10 pages (2500 words) Essay
Businesses do so by producing goods and services that meet the requirements of people or the customers. Thus, customers or consumers become the mainstay of business (McKenna, 1991). Research indicates that customers are the
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email