Company Introduction, Market Segmentation, and Product Positioning

Company Introduction, Market Segmentation, and Product Positioning Essay example
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Business Plan for Trendy Fashionista Name Institution Date Business Plan for Trendy Fashionista Company Background Trendy Fashionista is a young company that is based in the United States. It hopes to grow both in scope and dimension and be one of the proficient players in the world of fashion.


However, today, it has expanded to immeasurable lengths. For a young company that is barely ten years old, the financial performance is excellent. It had opened three other branches in other states including Ohio, Michigan and Massachusetts. However, the company has also opened a branch in Australia which is thriving like its mother company. The company distinguishes itself as fast fashion trademark and offers high fashion clothing to reach the public at affordable prices. The Company’s mission statement is ‘when the customer looks good, we look good.’ In light of this, the main aim of the company is to ensure their customers look trendy and thus keep up with fashion (London Business School, 2008). Trendy Fashionista has over 500 employees in all their five branches. Additionally, it boasts of a wide range of customers from all backgrounds. The clothes sold are not the average clothes found in cloth stores. The company’s fashion designers go an extra mile to make clothes that are unique. This coupled with the fact that the company sells its clothes at fairly cheap prices makes Trendy Fashionista the perfect destination for a fashion conscious individual. Marketing Plan Introduction The fashion industry is ever changing due to contribution of companies like Topshop, H&M and Zara (Helm, 2008). ...
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