Internship Report Paper ( Mos Kaffee GmbH )

Internship Report Paper ( Mos Kaffee GmbH ) Essay example
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Marketing
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Internship Report Paper Table of Contents Introduction and Description of the Internship in Context of the Organization 3 Analysis 6 Evaluation of the Internship 14 Conclusion 16 References 17 Bibliography 20 Introduction and Description of the Internship in Context of the Organization My internship has been completed under one of the renowned business organizations namely Mos Kaffee GmbH which is associated with the coffee industry…

Introduction

The organization operates its business functions in Berlin which is supposed to be closely linked with the coffee industry. According to a report published by Euromonitor (2011), Germany has been referred as a coffee drinking nation which has been verified by considering the fact that in the year 2010, the per capita use of coffee in Germany had raised by 150 liters in terms of the total volume. As stated by the German Coffee Association, coffee is regarded as a health drink in Germany. They have also claimed that coffee particularly encourages various psychological related activities and positively supports sporting activities that include fitness and also prevents the occurrences of various diseases such as diabetes. These sort of publicities about the consumption of coffee ultimately posed considerable influence upon the activities of the consumers which were perceived to affect the growth as well as sales of coffee in lieu of both value and volume by a large degree (Euromonitor, 2011). It was in the era of 1670s that the coffee houses and stores were established in Germany. ...
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