The organization operates its business functions in Berlin which is supposed to be closely linked with the coffee industry. According to a report published by Euromonitor (2011), Germany has been referred as a coffee drinking nation which has been verified by considering the fact that in the year 2010, the per capita use of coffee in Germany had raised by 150 liters in terms of the total volume. As stated by the German Coffee Association, coffee is regarded as a health drink in Germany. They have also claimed that coffee particularly encourages various psychological related activities and positively supports sporting activities that include fitness and also prevents the occurrences of various diseases such as diabetes. These sort of publicities about the consumption of coffee ultimately posed considerable influence upon the activities of the consumers which were perceived to affect the growth as well as sales of coffee in lieu of both value and volume by a large degree (Euromonitor, 2011). It was in the era of 1670s that the coffee houses and stores were established in Germany. Progressively, the establishment of coffee houses rose considerably and by the year 1777, coffee became a crucial part of the culture of Germany and every city of the country possessed at least one coffee house (Diaz & Pedersen, 2009). It has been observed in this context that the German business market focused upon important aspects which included the awareness for sustainability in the coffee industry along with considering various environmental issues. In relation to the coffee industry, the business market of Germany has been viewed as the main consumer of the organic products. Moreover, the German business market is regarded as the largest importer of coffee in the world. The chief market players in the coffee sector of Germany entail Kraft and Dallmayr Kaffee among others. The first coffee store was established in Berlin in the year 1721 in order to serve superior quality of coffee to the general public as consumers which helped in gradually attaining immense popularity especially in the coffee segment (Tucker, 2011). Mos Kaffee GmbH bought two franchisees of Einstein coffee shop that is regarded as one of the renowned coffee shop chains in Berlin. In order to acquire the franchise permission from Einstein, a cost of €15.000 was incurred and the business organization is required to pay them 4% of their sales volume every month. The business culture of Mos Kaffee GmbH has successfully penetrated in almost every individual part of the German society as the most thriving coffee chain in the nation. The business organization offers high quality coffee to its wide number of customers and intentionally targets the wealthy society in order to attain considerable market share along with gaining competitive position. Gradually, as the business of the organization started to grow, Mos Kaffee GmbH made plans to open two coffee shops especially in Berlin-Mitte and the other one in the Audi-Center located in Germany. The several coffee houses that are available in Berlin apart from Mos Kaffee GmbH include the Cafe Kranzler, Cafe Savigny, Cafe Aedes, Cafe Richler, Cafe Mohring and Wintergarten. The Wintergarten is regarded as the prettiest amongst all the coffee shops that presently exist especially in Ber
Internship Report Paper Table of Contents Introduction and Description of the Internship in Context of the Organization 3 Analysis 6 Evaluation of the Internship 14 Conclusion 16 References 17 Bibliography 20 Introduction and Description of the Internship in Context of the Organization My internship has been completed under one of the renowned business organizations namely Mos Kaffee GmbH which is associated with the coffee industry…
During this year’s internship program, I was assigned to help in developing the marketing strategy of the company especially through online marketing promotion. In addition, I was tasked to perform a market analysis on a specific target group which turned out to be a vital source of information for the company.
Theory-Based Solutions/Implementation Plan 13 D. Analytical Section 2 16 1. Description of the Manager 16 2. Leadership traits 17 3. Business Theories Which Support These Types of Traits 19 4. Impact of manager 20 E. Report on Goals 21 F. Self-Assessment Section 22 G.
It pursues these goals by undertaking a variety of activities including, among others, advocacy, litigation, research, fact finding and trial observation missions. The priorities of the FIDH are determined, every 3 years, at the Congress; an event convening around 400 representatives of all member organizations and partners of the FIDH.
My scope of work also involved establishment of a new reward policy in the ministry and updating the old policy. This paper reports on findings about the ministry’s old reward policy. Mission and vision of the organization The ministry’s vision is to be a leader in trade and industries in the nation.
how to use Bloomberg API especially interesting since these help you pull market data from Bloomberg into Excel, and I actually ended up using this function a lot during the internship.
From the third to fourth week, there were the training courses for summer interns to attend.
Prior to the commencement of my internship with the dining club, I had a number of expectations that I though would be beneficial and important in my skills development and my competency acquisition. They include the
The aim of the sessions was to improve on my networking skills which I had learnt in class. It was a practical setting where classwork was tested. Creation of effective external communication was the essence of my work. This was to enable the company attract more
During the internship, the intern was able to interact with the department manager and other employees working at the department. The intern was able to participate in the department’s programs and even conduct some of them.
This is the first report about the internship for the activities undertaken within the first week and this essay gives the internship needed to complete the project, the activities that have been completed so far and the training which the author has received from the internship.
2 pages (500 words)Essay
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