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Red Bull: Market Analysis
Pages 7 (1757 words)
The world has now entered into an era of conclusive change, unprecedented breadth, scope and pace. Whether in the context of business, economic, political or social environment, every navigational landmark which used to act as a pathway or guide have been obliterated (oasisadvantage, 2013).
Furthermore, with increasing expenses, severe competition, low profitability margins and increased labour cost, companies around the world are passing through a turbulent state (Casali, 2008; Tolentino, 2000; Accuval, 2010; Anderson, 2011). As a result of that organizations are trying to increase the loyalty of the consumers and are attempting to satisfy them by offering products or services that exactly matches with their requirements (Kamin, 2006). The pressure from internal and external environment has also been increasing at a rapid pace and that further raises challenges for the company. In such scenarios, companies have no option but to carry out an in-depth assessment of the environment in which it operates. Apart from identifying the scenarios of the business environment, the companies also need to accurately forecast the needs of the consumers. This will not only mitigate the risk of the company but will also allow them to generate higher profits. ...
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