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Internet Marketing Strategy ( Nike ) - Research Paper Example

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Internet Marketing Strategy ( Nike )

It is not just restricted to sportswear, instead it allows for large array of items related to other leisure. Eye wear, electronic timers, wrist bands and sweat bands as well as children shoes that are not primarily related to sports but for casual wear. Keywords: Sportswear, e-commerce, online, unique value proposition, marketing perspective, quality, customers’ considerations. History A predominant name in the field of footwear and numerous other interrelated services. It has been in practice and action since the mid 20th century and is amongst the top runners in the respective industry (Marco , 262). The company has incorporated various techniques, business principles, policies which have enabled achieving its present day position and standing. All these have been implemented in respective disciplines pertinent to the overall best services and performances. Target group: Target group is defined as one that is the core focus on the company with regard to fulfilling their requirements and providing them with all sorts of items needed by them. Target group is also represented in the ads and commercials that are broadcasted. An active participant of nearly all major sporting activities, such as football, tennis, athletics and numerous other games, however it is not confined to sports only. The company has expanded its wings in a scattered way and can be easily termed as a multisided market industry with focus on various segments. Operating internationally and having its outlets and chains in nearly all the major regions of the world, it holds attraction due to its variety and quality in the given domain. Strategies: Nike Inc has expanded its network through its franchises and independent retailers who are officially granted the licenses in this regard to sell their products under the official banner. Both the franchises and independent outlets work through the approval of officially granted work permits by the head office and its concerned offices. Multisided market: Providing for sportswear as well as casual wear speaks of the company’s multisided approach. Also not limiting its items to teenagers or sports athletes is another example of multisided market approach. The offer of subsidiaries is another example of its multisided market orientation. Various subsidiaries are operational in the name of Converse Cole, Hockey Hurley International to name a few. How to reach the blue moon: Brand personality: The brand enjoys a credible name amongst the customers, it has stood for quality and reliability. Its expansion based policy and much more richer supply chain relationships define the brand itself. Differentiation: Differentiation is based upon quality, reliability, customers solution and future prospects consideration. Unique Value Proposition: In order to keep up with the changes of modern times, and the subsequent demands, any given company has to adopt and make certain items its bench mark and elements of separation which may provide ...Show more


List of contents: Abstract: Keywords: Specialty: History: Target Group definition: Brand personality: Multi sided market: Value proposition: Online Store Option: Strategies: Unique Value Proposition: How does internet influence value proposition: Creating Values: Brand Analysis: Monetary exchange: Internet based Customer Portfolio Building: A free Value Strategy: Salient Steps: 4P: Non Monetary value exchange: Ensuring customers loyalty: The efficiency strategy: Porter Five Series: Research and Development: Conclusion: Abstract: A holistic strategy towards success includes target segment determination, its value proposition, brand name establishment through effective advertisements, exploring…
Author : una87
Internet Marketing Strategy ( Nike ) essay example
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