Internet Marketing Strategy ( Nike ) - Research Paper Example

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Internet Marketing Strategy ( Nike )

It is not just restricted to sportswear, instead it allows for large array of items related to other leisure. Eye wear, electronic timers, wrist bands and sweat bands as well as children shoes that are not primarily related to sports but for casual wear. Keywords: Sportswear, e-commerce, online, unique value proposition, marketing perspective, quality, customers’ considerations. History A predominant name in the field of footwear and numerous other interrelated services. It has been in practice and action since the mid 20th century and is amongst the top runners in the respective industry (Marco et.al , 262). The company has incorporated various techniques, business principles, policies which have enabled achieving its present day position and standing. All these have been implemented in respective disciplines pertinent to the overall best services and performances. ...Show more

Summary

List of contents: Abstract: Keywords: Specialty: History: Target Group definition: Brand personality: Multi sided market: Value proposition: Online Store Option: Strategies: Unique Value Proposition: How does internet influence value proposition: Creating Values: Brand Analysis: Monetary exchange: Internet based Customer Portfolio Building: A free Value Strategy: Salient Steps: 4P: Non Monetary value exchange: Ensuring customers loyalty: The efficiency strategy: Porter Five Series: Research and Development: Conclusion: Abstract: A holistic strategy towards success includes target segment determination, its value proposition, brand name establishment through effective advertisements, exploring…
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