StudentShare solutions
Triangle menu

Marketing Products - Essay Example

Not dowloaded yet

Extract of sample
Marketing Products

The company will produce bags that will be different from other bags mostly sold in the market. It will add a fashion touch to it in order to give it a trendy look. The sponginess of the bag will add up to it and will strive to provide the consumer with a unique experience. And the fun element in this particular product would be its variance in colors. The consumers will get the opportunity to choose from a wide range of colors. Also, the product will be manufactured by the usage of the topnotch and high quality materials. All these combinations collectively will provide a low weight to the bag that can prove to be the USP (Unique Selling Point) of the product and will primarily meet the needs of the fast moving consumers (Baker, 2009). 2. Discussion of the Service Component of the Product and Its Role in Enhancing the Product The best part of the product would be its after-sales services. The company will provide 1 full year warranty to these bags. And the most important factors that could facilitate in maximum number of sales of this product would be: It will provide free repairs and maintenance of the bags for a full year. For adding up to the customization factor, the company is also planning to provide free repair services in the selected customer’s place. ...
The company is hoping that it would get a positive leap as it is already recognized in the US and considered as a well known brand. The company is also planning to add more service features to the bags but for that the company will have to increase the price of the bags. So, in the initial stage, the company will provide the customers with the above mentioned service features and will sell the product at a nominal price for the sole purpose of attracting maximum number of customers (Baker, 2009). 3. The Product Expansion to a Product Line, and the Depth and Breadth of the Line For expanding the bags to a product line, the manufacturing and sales processes of these bags need to be expanded too. Also, the company will only be able to expand the product line of these bags when it will be liked by customers. The company can only expand its products when the sales volume and demand for the bags reveals the increasing trend. The expansion will be made depending upon the various processes that the company is going to follow. It can be clearly assumed that the product can become highly consumable as the company is well known and very fashionable. If the product introduced generates radical demand then the company can also introduce variance in the size and capacity of the bags. This way it will enable the company to cater to other sections of the society as well. The company will be able to gain the upper hand over its competitors as well. The depth and breadth of the product can also increase to a very large extent if the company can maintain the value and availability of its products. The company can also go for extending the features of the bags by way of collecting feedback from the customers. It can make necessary modifications ...Show more

Summary

Marketing Products 1. Product Discussion and Its Primary Characteristics Trendy Fashionista is a young and a fashion oriented company. It is primarily based in the United States. As the name suggests, the company favors fashion to a very large extent and strives to reflect the essence of fashion in almost every product that it manufactures…
Author : lesterdaugherty
Marketing Products essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Products"
with a personal 20% discount.
Grab the best paper

Related Essays

The Marketing Mix: Products and Brands
Fournier suggests that the four core conditions that qualify relationships in the interpersonal domain are also manifest in the relationship between people and brands. Fournier goes on to show that brands possess characteristics that are human-like such that they are able to interact with people and that they also have the ability to evolve and change over a serious of interactions and in response to fluctuations in the contextual environment (Fournier, 1998, p.
3 pages (750 words) Essay
Phizer Marketing and Products
Pfizer is well aware of the above fact and advertising is one area upon which Pfizer formulates its marketing strategies. Both online and offline ads are developed by Pfizer in order to market their products among patients, doctors and other stakeholders.
4 pages (1000 words) Essay
The Marketing Mix: Products, Brands and Their Distribution
It is a state beyond customer delight. Fournier in her study states that relationship is a state that passes through various evolution stages. A customer does not develop relationship with a brand on the first day it is being used. It may take weeks, months and years depending upon the nature of the brand and product.
4 pages (1000 words) Essay
Marketing Strategy for Products
In order to come up with a competitive and successful product a company must take into consideration winning product characteristics (Juran & De Fao, 2010). The operating system must take into control the key characteristics of the product in order to meet the customers’ needs.
5 pages (1250 words) Essay
Marketing plan for dove skin-care products for men
We have to identify the target market, which in this case is the male population, aged 15-34-year-olds. This is a growing segment of users of facial skincare products. Skin care products, like moisturizers and deep-cleaning facewash, are products that should be built up through the marketing mix.
7 pages (1750 words) Essay
Marketing of service products
There are some unique characteristics in marketing services, thus marketing strategies for services required different concerns also. This elaboration provides the literature review of basic marketing services techniques taken from several text books. By the end of the discussion, we present a brief example of how Tourism Hotels and Leisure Ltd (THL), an Australian company registered in ASX since 1985, uses several marketing strategies to sustain its global operations while maintaining its competitive advantage.
8 pages (2000 words) Essay
Internal Marketing: improving internal processes, and quality of products and services. (Toyota)
The first stage looked at employee job satisfaction as the primary goal. It was argued that internal marketing was embedded in the concept of providing good services to
12 pages (3000 words) Essay
Marketing Assignment - The purpose of this report is to apply your knowledge of marketing to Virgin. Your report should explain the concepts of marketing and illustrate segmentation, targeting and positioning using one of their products. Finally, you w
Process: Marketing as a process is a function of the whole management, it requires planning, coordinating and implementing of its own which can only be done with competent managers and staff. Beneficial relationship: The end result of marketing should be beneficial to both the
12 pages (3000 words) Essay
How the marketing of services differs from the marketing of products
In the marketing of products the elements to be considered value perceived by the consumer of the product, the price of the product, the place where the product is available and the promotion strategies used for the product. While marketing services, the product, price, place, promotion need to be considered along with the processes and people, and finally credibility of the service.
3 pages (750 words) Essay
Compare and contrast the ways that social media marketing can help organizations to market their products
After the analysis of these factors, the report has justified whether social media marketing is truly effective for the business organisations in the 21st century. The report has emphasized
20 pages (5000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation