report about google analysis and PESTLE

report about google analysis and PESTLE Assignment example
Undergraduate
Assignment
Marketing
Pages 6 (1506 words)
Download 0
REPORT ON GOOGLE ANALYSIS AND PESTEL ANALYSIS Table of Contents Executive Summary………………………………………………………3 Google Inc…………………………………………………………………4 How Google grew in size…………………………………………………4 PESTEL Analysis…………………………………………………………

Introduction

So a PESTEL analysis has been undertaken here to show how macro factors affect a search engine like Google. These include political, social, economic, technological, environmental and legal concerns and all these help in shaping the organization its internal strategies and conform to them. Google, Inc Google Inc, the giant in internet browsing, has been founded in the year 1998. Larry Page and Sergey Brin are the founders of the revolutionary internet browser. Google’s objective was to provide its customers with a quick and easy accessible browser. Google follows the mission statement where they claim “to organize the world’s information and make it universally accessible and useful”. Their focus is to offer their users a high quality search engine. This enables Google to expand their market share and to become the most popular web browser in the world (Google, Company Overview, 2013). How Google grew in size Through its operation Google Inc became a dominant player in the internet market by offering a simple web page crawling. Google has followed a method of excellence in whatsoever they performed which accounted for their overall success. ...
Download paper
Not exactly what you need?

Related papers

Company Analysis - Google
After an initial humble beginning with a small start up capital the company grew by leaps and bounds to presently emerge as one of the leading brands of the world with financial strengths that matches the likes of industry players like Apple and Microsoft. The company’s stocks are listed on the bourses of the NASDAQ. Google has a diversified product portfolio that ranges from search engines to…
Google
Since its formation, the primary goal of the company has been to put information across the globe in an order and make them available to the population of the world at large. With its mission, the company has been highly successfully providing the world with several products and services including web products (Google, n.d.). The current research focuses on the growth and development of the Google…
Situational Analysis Report about Jetstar Airways
It has continued to expand, opening new routes every now and then. Its dominance in Australia is apparent. Nonetheless, Jetstar Airways has on several instances been accused of discrimination against persons with disability and poor employee relations. However, Jetstar Airways is not immune to competition. It has faces stiff competition form other low-cost airlines such as Virgin Blue and Tiger…
Situational Analysis Report about Toyota in Australia
This paper will focus on present information about the market situation, Toyota share in Australia market, target market, trends that bear on the company’s product line in future, and identify the (SWOT) strengths, weaknesses, opportunities, and threats facing the company. Introduction In Australia, the head office for Toyota Motors Corporation is located in Melbourne where all the manufacturing…
google
1). The efficiency and relevant retrieval of web pages are those features of Google search engine that make Google Inc. an attractive and top slot choice for every internet user. Google focuses more on consumer benefits as compared to other search engines, such as, MSN, Yahoo, or Bing. Users do not feel any problem in searching anything using Google search engine. They just type key words on the…
individual report
In respect to this, the organization has not established a website and has not engaged in online marketing and advertising to a very limited extent (NHS 2010). The company has not set itself apart from other players in the pharmaceutical industry in any way. The company does not feature among the top pharmacies in the neighborhood Even though the company serves customers six days a week (NHS…
PESTLE Analisys
There is minimal political interference since the company deals with entertainment products. Though, the government once ordered the CDs produced by HMV to be investigated. This is simply because the company was making too much profit that led to a rise in suspicions of the eligibility of the CDs. Economically, several factors pose a great effect on the company. The crash on the company finances…