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Assignment example - report about google analysis and PESTLE

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Undergraduate
Assignment
Marketing
Pages 6 (1506 words)
REPORT ON GOOGLE ANALYSIS AND PESTEL ANALYSIS Table of Contents Executive Summary………………………………………………………3 Google Inc…………………………………………………………………4 How Google grew in size…………………………………………………4 PESTEL Analysis…………………………………………………………

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So a PESTEL analysis has been undertaken here to show how macro factors affect a search engine like Google. These include political, social, economic, technological, environmental and legal concerns and all these help in shaping the organization its internal strategies and conform to them. Google, Inc Google Inc, the giant in internet browsing, has been founded in the year 1998. Larry Page and Sergey Brin are the founders of the revolutionary internet browser. Google’s objective was to provide its customers with a quick and easy accessible browser. Google follows the mission statement where they claim “to organize the world’s information and make it universally accessible and useful”. Their focus is to offer their users a high quality search engine. This enables Google to expand their market share and to become the most popular web browser in the world (Google, Company Overview, 2013). How Google grew in size Through its operation Google Inc became a dominant player in the internet market by offering a simple web page crawling. Google has followed a method of excellence in whatsoever they performed which accounted for their overall success. ...
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