So a PESTEL analysis has been undertaken here to show how macro factors affect a search engine like Google. These include political, social, economic, technological, environmental and legal concerns and all these help in shaping the organization its internal strategies and conform to them. Google, Inc Google Inc, the giant in internet browsing, has been founded in the year 1998. Larry Page and Sergey Brin are the founders of the revolutionary internet browser. Google’s objective was to provide its customers with a quick and easy accessible browser. Google follows the mission statement where they claim “to organize the world’s information and make it universally accessible and useful”. Their focus is to offer their users a high quality search engine. This enables Google to expand their market share and to become the most popular web browser in the world (Google, Company Overview, 2013). How Google grew in size Through its operation Google Inc became a dominant player in the internet market by offering a simple web page crawling. Google has followed a method of excellence in whatsoever they performed which accounted for their overall success. Google always rendered their effort to provide customers with a better and a faster browser. They incorporated excess bytes to enhance the efficiency of the webpage offering their consumers with better delivery of service. Google has always given importance to the speed factor in every product they launch (Anthony, 2008). Google Inc had followed a massive growth and continued to expand through continuous acquisition. They strategized acquisition as an expansion strategy and went on adding resources towards their product line. Their acquisitions include YouTube, Google voice, blogger, Google analytics etc. Google expanded their user base and continued to absorb web developers and engineers in their team (Guglielmo, 2012). Another important expansion strategy undertaken by Google is that they have always prioritized their user. With the changing time and demands of the customers, Google has always offered their customers with innovative products. They designed the new internet browser keeping in mind their targeted customer group. Their goal in this pretext is to keep on building new tool and application for the users. They always built their tools in a very simplified way keeping in mind that the user found it to be user friendly enough. Google till date had successfully catered the need of their customers
REPORT ON GOOGLE ANALYSIS AND PESTEL ANALYSIS Table of Contents Executive Summary………………………………………………………3 Google Inc…………………………………………………………………4 How Google grew in size…………………………………………………4 PESTEL Analysis…………………………………………………………
I believe that Google has core competencies because it was able to make a breakthrough in the Internet business by transforming its technological tool into a profitable business, by relating its core competence with an innovative way to generate revenue flows and structuring its business with the correct mix of technology and innovation.
The report focuses on the internal and external factors of the Google Company and makes a detailed analysis to come to a general conclusion and recommended suggestions to facilitate the company in its further improvements. Introduction: The Google Company was founded by Larry Page and Sergey Brin in the year 1998 after they had sanctified their previous work on the search engine BackRub that was created by them to realize the significance of different sites and pages over the internet.
Google provides internet services that one can generate blogs, sends and receives email as well as to issue web pages. It also provides some tools such as; social networking tools, organization tools as well as chat tools and Google on mobile phones. The name Google was derived from the search elements used for back links to determine page relevance the patented algorithm is known as PageRank in the year 1998, September.
Software and internet industry still remains one of the most innovative industries in the global economy. It is boosting growth and reaping revenue of around $150 billion each year. According to a research by Datamonitor, the market size of software and internet industry is more than $303.8 billion with Google at the top of it.
The report focuses on the internal and external factors of the Google Company and makes a detailed analysis to come to a general conclusion and recommended suggestions to facilitate the company in its further improvements.
The Google Company was founded by
Rely on quantitative indicators such as grades and academic success to narrow the pool of applicants to a manageable level. This is measurable and indicates technical expertise which is highly utilized at Google. It also tells that a
Freshii restaurant knows this fact very well and the company is keen on keeping all its employees motivated and satisfied all the time.
External recruitment and internal recruitment methods are used by Freshii time to time as per the needs of the situation. According
ILX is a system which provide training for project program such as classroom training, practical workshops and coaching and also deals with portfolio management. Second division is consulting division in which company have thirty years
12 pages (3000 words)Assignment
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