The report is designed to create a marketing plan for the Wal-Mart for expanding its retail chain in the promising market of UAE. The report has involved research on the importance of low-cost retailer in the emerging market of UAE…
Wal-Mart always looks for the opportunity to expand its operation in to new emerging markets because it has a very strong financial background and have smart strategic and marketing planners. Justification of the new market: The retail industry in UAE is growing with a very fast rate from the last few years. A big portion of its population is moving towards the buying from retail stores. The retail sector in UAE is contributing a great part in the economic growth. It has been estimated that the sales of the retail sector would go up to $41.22 billion in 2015 from $31.1 billion currently (Edge Resourcing, 2013). The reason of this forecast is that people and households in UAE are now preferred to adapt the modern concept of retailing. People from different parts of the world are going to UAE with the purpose of employment and business, so this new market of migrated people has also brought up with them a modern concept of buying from retail stores and prefer retail stores over the local stores. This environment has created an opportunity for Wal-Mart to expand its operation in to this emerging market of UAE. PEST ANALYSIS: Political: UAE operates with Islamic rules and regulation, so Wal-Mart should be licensed under the federal commercial agencies law when expanding its operations in UAE. This law claims that a foreign retailer/agent of franchisee/distributor should be a UAE national. Economic: UAE is a growing economy with providing a lot of business facilities to the multinationals and act as financial hub for the foreign investments. UAE has a great earning from the oil sector and it is now focusing on the other sectors, for example: tourism industry, real state industry, and retail industry etc. Social: The major portion of the workers and...
The people belongs to different countries have different cultural values therefore it is very difficult to analyze various cultures in a single region. Still UAE has got its own cultural values but it is limited to the 20% of the total population. The marketers need to update their strategies by analyzing the changing trends in the consumer behavior. It is difficult to analyze the culture of several nations in a single market and made decision according to the need of each and every segment. Thus the focus of the marketers is completely on the buying behavior of consumers and customer satisfaction. The rate of urban population in UAE is more then 80% so it can be said that a major portion of the population is based on the educated people. Social media have become very much influential in the consumer decision making among UAE population. According to the research it has been found out that more then 70% of the population of UAE makes decision after reviewing the blogs or comments of people about the product or service and people search the products through websites and make decisions (RNCOS, 2012). Most of the people in UAE prefer to save the money and lives in UAE with the purpose of earning and saving money, so in this kind of environment Wal-Mart will be attractive because it offers low prices then competitor’s prices. The cost conscious behavior of the UAE population will give a great advantage to Wal-Mart to develop its market. ...
Cite this document
(“To develop a marketing Plan for expanding a product or service into a Assignment”, n.d.)
Retrieved from https://studentshare.net/marketing/99968-to-develop-a-marketing-plan-for-expanding-a-product-or-service-into-a-new-market-wal-mart
(To Develop a Marketing Plan for Expanding a Product or Service into a Assignment)
“To Develop a Marketing Plan for Expanding a Product or Service into a Assignment”, n.d. https://studentshare.net/marketing/99968-to-develop-a-marketing-plan-for-expanding-a-product-or-service-into-a-new-market-wal-mart.
Businesses are faced with competitive pressures as an outcome of globalization and internationalization. Information technology is now integrated with all business functions. Every aspect of business requires information on which to build on and the right dissemination and application is power.
Both local and international economic performance exposed to the two systems of market that Wal-Mart deals in characterise the managerial considerations when dealing with operations. Most of the markets in which Wal-Mart has set up shop are run on the free market, which is driven by the market forces of demand and supply, and the international market characterised by globalisation unification factors that define global trade.
To achieve market successes, the business must position according to corporate values related to family and family-oriented values, which are prominent, pre-existing characteristics in the two most desired target markets: The Baby Boomer and the 18-34 year old markets.
Wal-Mart Stores Inc is recognised as one of the renowned American multinational retailer operating successfully, since 1962. Being headquartered in United States, it operates in more than 15 countries in about 8,500 stores in the entire globe.
Tesco has grown to be the UK's most popular supermarket and one of British business' great success stories by fulfilling people's expectations to have safe, nutritious, quality food at affordable price (Talking Tesco).
This study will focus on the stakeholder issues of Tesco, and will attempt to answer on how to respond to these issues.
In this regard, the following discussion questions would be answered accordingly:
Michael Dell, founded Dell in 1984, and as the chairman of the board of directors and the CEO, he was the ideal person to change the corporate culture
Revenue will be primarily from the sale of our unique ice cream flavors and related products consumed by customers in the surrounding area. Shasta will begin operations in June, 2014, and will be a single member Limited Liability Company in which I will be
2) The following questions relate to Walmart’s market and financial performance. I recommend that you use either Walmart’s annual report or the company’s 10K report to answer the questions. To do so, go to Walmart’s website,
Additionally, the company also wants to the home of digital sport, a division that was started four years ago (Cendrowski, n.pg). Developing devices that technologically help individuals track their performance in
It is with these profound reasons that most companies have now developed a great array of skills and techniques in captivating the customers to attain the designed goals and objectives (Bhatnagar, 2004).
4 Pages(1000 words)Assignment
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Assignment on topic To develop a marketing Plan for expanding a product or service into a new market (Wal-Mart) for FREE!