• Home
  • Subjects
  • Marketing
  • Pratical Marketing Communications Re-sis Assignment . (I orderd the same assigment and the writter did it incorrectly therefor

Pratical Marketing Communications Re-sis Assignment . (I orderd the same assigment and the writter did it incorrectly therefor - Essay Example

Only on StudentShare

Extract of sample
Pratical Marketing Communications Re-sis Assignment . (I orderd the same assigment and the writter did it incorrectly therefor

The target market for the M-PESA mobile money service ranges from business owners who can be paid their bills using the service to the Safaricom network users who spend a lot of time and money to send money to their friends and families or to pay their bills, and in Kenya, some of the closest rivals of the service are Airtel money, Yu cash and Orange money. Safaricom Kenya limited uses successful business and media personalities to endorse their product such as Jaguar and Size 8 who are some of the most celebrated media personalities in the country. The use of Jaguar, a celebrated musician in the country whose story of rags to riches identifies with most of Safaricom mobile services subscribers was well informed as the musician is seen by many young people as their role model in their quest to pull themselves out of poverty. The “Niko na Safaricom” advert that was performed by the Safaricom choir was hailed as one of the best musical adverts ever shot in the country and it became a household song soon after its release. Point of sale promotion also encouraged many people to register for the service as the registration was free and SIM cards were sold at subsidised rates. ...Show more

Summary

Practical Marketing Communication Name: Institution : Course: Tutor: Date: Table of Contents Executive summary 3 Introduction 4 Product history 4 Target market 5 Competitors 5 Celebrity endorsement 6 Advertisement 7 Point of sale promotion 8 Sales promotion 8 Packaging 9 Sponsorship 10 Social media 11 Conclusion 12 Recommendations 12 References 13 Executive summary The aim of this report is to critique the communication mix that Safaricom Kenya limited has used in marketing its M-PESA mobile money service…
Author : wuckertcelia
Pratical Marketing Communications Re-sis Assignment . (I orderd the same assigment and the writter did it incorrectly therefor essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Pratical Marketing Communications Re-sis Assignment . (I orderd the same assigment and the writter did it incorrectly therefor"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing communications
In addition, organizations can reach their potential customers through several channels. Marketing communication is one of many tools via which an organization can market its products, ands this may be in the form of advertising, direct marketing, trade shows, seminars, websites, public relations, and sales promotions among others.
8 pages (2000 words) Essay
Marketing Communications
Approach of IMC used 8 Challenges of IMC tools 9 Recommendations and suggestions for future use of IMC 9 Conclusion 10 References 12 Abstract This paper has been written to enhance the practical knowledge of integrated marketing Communication usage in today’s world.
9 pages (2250 words) Essay
Marketing communications
Generally speaking marketing communications includes all the activities that are related to promoting a product in order to sell it. In our daily life we interact with so many different marketing gimmicks that our mind absorbs only a few. TV, Radio, Newspaper, Billboards and now most commonly used media the internet is now being used to promote all kinds of products, ranging from consumer durables to unethical pornographic products.
12 pages (3000 words) Essay
Marketing Communications
em-solving behavior’ for it is difficult to assess those goals toward which consumers strive and the processes through which they seek to attain these goals. To analyse consumer attitudes towards a particular product, it is essential to focus mainly on the goals that consumer
7 pages (1750 words) Essay
MARKETING COMMUNICATIONS
(Chris Fill, Second Edition). Marketing communications can be used to persuade target audiences in a variety of ways. (Waller 1996). Within markets exchanges,
24 pages (6000 words) Essay
Marketing communications
Despite that, no marketing strategies have been yet applied to influence the buying behavior of these so called ‘average bloke’. Marketers have still not defined these people in any target market category, and
10 pages (2500 words) Essay
Marketing-Retailer assigment
Best Buy online offers the iPod at a price of $279.98, while at Best Buy the same iPod model is offered at a price of $274.99 (Best Buy). At Wal-Mart they offer free shipping services to a store that
1 pages (250 words) Essay
MARKETING COMMUNICATIONS
practices of advertisement, brand language, branding, marketing, direct marketing, packaging, graphic design, publicity, promotion, public relations, sponsorship, sales promotion, sales and online marketing are generally known as marketing communication managers, or marketing
6 pages (1500 words) Essay
Marketing Communications
Marketing strategy is made with the purpose of deciding the kind of customers to whom marketer wants to sell a particular product. In broader term, such range of customers forms the target market and a marketer’s job is
13 pages (3250 words) Essay
MARKETING COMMUNICATIONS
In the past two decades, the usage and ownership of mobile devices like tablets and Smartphones has impacted the behavioural
12 pages (3000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT