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Topics Discussed in Class - My Participation in Class - Assignment Example

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Topics Discussed in Class - My Participation in Class

The lessons included identifying the dimensions of culture from the presenters’ and students’ national origin and to determine the validity of sharing or manifesting the dimensions noted, according to Hofstede’s framework. Presentation of topic (3): Convergence and Divergence in Consumer Behavior. The presenters included concepts that expounded on convergence and divergence through provision of specific consumer purchasing behavior; where apparently the behavior could be evaluated and reviewed on a macro perspective. Likewise, the concept was further explained with the assistance of delving in describing homogeneous and heterogeneous economies or that which measures a country’s level of wealth. Presentation of topic (4): Domestic Consumer Predispositions: Ethnocentrisms and Disidentification. The presenters used the theoretical concepts of ethnocentrism and concepts of consumer disidentification to make students aware of how these concerns impact global marketing. How One Contributed A relevant topic (1) that was presented focused on Paradoxes in Global Marketing. ...
Value paradoxes are part of people’s systems; they reflect the desirable versus the desired in life” (De Mooij, 2005, p. 2). The reading therefore presented relevant concepts pertaining to paradoxes in global marketing especially in the following topics: the global-local paradox, technology paradox, media paradox, and explicitly explained paradoxes in marketing theory. Therefore, one’s contribution in this module would be in terms of relaying one of the global paradoxes learned from De Mooij which could include paradoxes in consumer trends or the global advertising paradox (De Mooij, 2005). On the topic (2) of Dimensions of Culture, one contributed through likewise determining the dimensions from one’s cultural orientation. As verified and supported from the information using online link, for instance for Saudi Arabia as the country of origin, one found information that supports one’s cultural practices and norms (Anon., n.d.). Thus, to make the discussion more interesting, the same online link provides options to compare the cultural dimensions in one’s country of origin to that of another. For instance, the dimensions of culture in Saudi Arabia’s country could be compared with the dimensions of culture in the United States. The results revealed that these countries manifested significant disparities in the dimension of individualism and power distance; while both countries seem to be on equal footing in the dimension of masculinity (Anon., n.d.). One’s contribution for topic (3), Convergence and Divergence in Consumer Behavior stems from the reading of (De Mooij, 2003). From the article, it was learned that “effectiveness in marketing means adapting to cultural values… Countries can now be compared by means of ...Show more

Summary

Assessment 1: Contribution to Tutorial Discussion (Reflective Essay) By International Marketing BHO 3373 Dr. Thuy-Huong Truong Victoria University College of Business July 23, 2013 Core Contributions to Discussions Short Description of What the Presenters Covered Presentation on topic (1): Paradoxes in Global Marketing The presenters discussed paradoxes in global marketing through the theoretical framework explained in the article written by De Mooij (2010)…
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