This "The impact of culture difference on advertising" essay outlines the issue of cultural stereotypes and cultural division that can sometimes become the reason of failed advertisement campaign. Existing literature suggest existence of stereotypes to cultural differences among consumers. These stereotypes begin with preliminary analysis of advertisement before the audience’s response to content of advertisements. Creativity in advertisements, which is instrumental to effectiveness, is one of the major victims of culture based stereotypes and the audience’s perception of creativity vary with cultural orientation. This may then extend to relative effectiveness of advertisement based on cultural orientations and identifies the need for exploration of other effects of cultural differences on advertising (An, 2013). The effect of culture on advertisement has been noted in television advertising in cross some regions. A study of university students in Warwick, Beijing, and Hong Kong showed this. The students reported a significant difference in perception on television advertisement and the observation suggest that this difference could be observed across people from other regions and across different modes of advertisement. In addition to cross cultural difference in attitude towards advertisement, differences exist between attitudes towards television advertisement and other television program and this means that reliance on television viewership as an indicator of advertisement may not be true (Guo, Cheung and Leung, 2012). A study on effectiveness of online advertisement also supports effectiveness of
This essay describes how cultural divisions affects ad and how it can become the communicational barrier; also it describes the existence and usage of stereotypes in an advertisement. Advertising is a fundamental tool to organizations and theories suggest its dependence on cultural differences…
This paper discusses the hypothesis that: the more television viewing of violent shows a child watches, the more likely he or she is to exhibit aggressive behavior; the more television viewing an adult watches, the more likely they are to be influenced by gender stereotypes in advertising; the more television viewing which is either male or female centered an individual watches, the more likely that person is to be influenced by gender stereotypes portrayed in these shows.
The author reveals the benefits of the internet as a means of advertising, through an examination of the modern travel practices of the 21st century. The internet provides a space in which an aspect of the hospitality industry can open up the information about their services to the consumer without having to contact a human element.
Is there a point of view that is in favor of the group or against it? These are some of the questions that I hope to tackle in this paper. The articles selected have been listed in the reference at the end of this paper.
In fact, the advancements in information technology have not only facilitated the communication and interaction among people but also enabled businesses to advertise their products or brands to masses. In addition, the infrastructure development
The work answers some key questions like how effective Facebook advertising actually is and is the ROI generated through Facebook advertising really profitable. Hong Kong is ranked the 44th largest country to in terms of Facebook users. Marketers all over Hong Kong are looking for new means of marketing.
As a way of being competitive, quote (year) makes mention of the use of marketing, of which rigorous advertisement is a part. The key to advertisement in a very competitive market is that it opens companies up to their potential clients and