StudentShare solutions
Triangle menu

Newspaper and Internet - Case Study Example

Nobody downloaded yet
The first newspaper was published in Beijing in 748 (newspaper–, n.d.). The paper reported further that the first daily newspaper circulated in 1702 in London and was called The Daily Courant. It was further revealed that in 1754, the first commercial newspaper The Daily Advertiser was published in London. In the U.S., (n.d.) revealed that their first daily newspaper Boston News-Letter came out of circulation in April 1704. Since its inception, the newspaper is strictly for news and it was only in 1856 that commercial advertisements were discovered as a profitable endeavor by newspaper New York Ledger (Bellis, 2008). The invention of the radio in 1920 and television in 1939 did not affect the popularity of the newspaper as the source of news and an effective ads placement alternative. Williamson (n.d. 23rd par.) revealed that “Most all the major stores are getting back to the basics and finding the print advertising to be the best return on investment”. In 1973, the internet was discovered by Vinton Cerf (, 2007). It is a known fact that the internet is also a provider of news and ideas much like the newspaper. Critics conclude that the internet will cause the slow death of the newspaper and the people economically dependent on it. The conclusion is based on the fact that the internet provides what the newspaper can for free. Based from this, one need not spend a dime to buy a newspaper just for the news and ads because there is the internet, providing them what they need free of charge.

This paper

aims to document and analyze the strength and weakness of the newspaper compared to

internet and come up with strategies in order to survive in the context of customer service

operation and excellence.

Business Management experts agree that the obvious first step in order to come up

with strategies for survival of a business enterprise is determine the developed perception of

the customers about the business. The general truth suggests that this is of prime importance

for the reason that perceptions should be well addressed in the formulation of strategies and

action plans. Burns (2000), a university professor and a web site owner said that in case of a

daily traveler, newspaper is still the choice over the internet for the simple reason that he has

to download and print the crossword puzzle in order to work at it while on a public transport

going to office. He continued by saying "Well, now you have to print it out, or download it

onto a laptop for the trip. You're back to hauling things around again." (24th par.). A blogger

by the pen name Lockergnome (2005) reported that what he usually read from the

newspapers today are the news he read from the internet site yesterday. The blogger

continued by saying that if all readers will finally realize this, surely they will not buy

newspaper anymore, waste their time reading because what they are reading is already

history. In the end, the perception being shown here is with newspaper, the happenings are

not in real time unlike with internet. Another blogger by the name of Farsha (2007) feels

that internet is not effective as newspaper in areas where access to the World Wide Web is

limited. Farsha further said that if continues presence in the mind of the customer is needed ...Show more


The paper presents the analysis of the newspaper and Internet role in modern society. Besides, different media sources are discussed in terms of history. It is highlighted that newspaper was a product of necessity and invention as the civilization matures…
Author : noemi27
Newspaper and Internet essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Newspaper and Internet"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Saving the Publishing Industry Using Technology
This is due to the availability of other alternatives apart from the printed newspaper and the inability of publishers to provide protection on valuable content distributed on the internet at free cost. The internet has cut down the number of employees in the newspaper and book publishing companies; this has led to decrease in the number of advertisements in the newspaper as many advertisers prefer advertising via the internet due to its low cost and getting to a larger target group.
3 pages (750 words) Case Study
British Newspaper Industry
Hardly a week passes by without some royalty, movie celebrity and politician suing a British newspaper for barging into their private lives or making false innuendos. It is for this reason that self-respecting British publishers, editors and journalists got together in 1991 to find effectives ways on how they can police their own ranks.
6 pages (1500 words) Case Study
Internet Marketing Case Study
Just stated, it just means conducting or doing commerce over the internet. There are more than a few distinct benefits to doing trade over the internet. These benefits comprise the aptitude to reach a better number of people and entities that are involved in doing trade with you, to generate cost-savings and operational efficiencies, civilizing marketing and promotional activities, as well as many extra benefits.
12 pages (3000 words) Case Study
Internet Companies
In the workplace setting, the new and reasonable means for boosting HRM practices and making it more effective is through electronic commerce (Margolis, 1999). Undoubtedly, it has changed the way in which selling is undertaken, including the way suppliers and vendors interact.
11 pages (2750 words) Case Study
Internet Marketing
Therefore, they both have also integrated the Web 2.0 (that includes facebook, twitter, sms) as part of their promotion campaigns in their websites which in turn also provides them with a better understanding with their customers. M&S reported flat first-half profits of 298.3m, which was higher than City consensus expectations.
1 pages (250 words) Case Study
Internet marketing of Dell
The Internet like all other means of communication is prey to 'information overload'. A nave user who was searching perhaps for 'a computer for my kids' on on 2006-02-16 would receive over 91m hits: Note that Dell placed top in the sponsored links on the right hand side of the page, which is no mean feat given the monies being spent on sponsored search.
6 pages (1500 words) Case Study
Internet Banking Case Study
At the outset, the report provides light on the four banks and their brief history and present status. At the next level, the various features of the online banking provided by the financial companies are analysed. The report subsequently deals with the industry analysis and the future trends with respect to online banking.
17 pages (4250 words) Case Study
Internet Marketing Strategy
The merger of Louis Vuitton with Moet-Hennessey (LVMH) in 1987 led to consolidation of the firm in the luxury goods industry which included a range of spirits, champagne and perfumery in addition to leather goods marketed by Louis Vuitton. The company continued to grow through the acquisition route and acquired many high quality luxury brands such as Christian Lacroix, Berluti, TAG Heuer and Donna Karan.
12 pages (3000 words) Case Study
Marketing for a Newspaper Company
Marketing for a newspaper company can be very different, unique and challenging. Therefore when this topic called for a newspaper to be chosen for this research paper, the newspaper that was selected by me was the TIMES. When the selection of a newspaper was underway, the main reason for choosing the TIMES was its long history, its world wide recognition and increasing customer base.
10 pages (2500 words) Case Study
The Business Plan - Moon Internet Caf
The entire area will be a wireless access point, which consumers are able to use for the day following the purchase of one product.
3 pages (750 words) Case Study
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us