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The role of advertising in the success of the company - Assignment Example

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The role of advertising in the success of the company

This "The role of advertising in the success of the company" essay outlines four various print messages of famous companies and analyze their marketing strategies and their success. Tide is a detergent manufactured by Procter and Gamble. The product takes pride of its reputation as one of the leading brands due to its capability of removing tough stains. Tide is a premium product taking care of the cleanliness and purity of clothes. Instead of focusing on the industrializing India, the advertisers chose to utilize the image of the traditional India and its connection with the laundry detergent. The Ganges River and the Taj Mahal are two important places in the Indian culture. It should also be noted these significant places became major attractions to tourists worldwide. The Ganges River and Taj Mahal is directly associated with purity to Indians according to their religious beliefs. Thus, the communication objective of this advertisement is to make Tide as the detergent which can cleanse and purify stained clothing the same as how Ganges River purifies the soul and how Taj Mahal portrays pure, unblemished love. This advertisement appears on the magazine Good Housekeeping. This channel is rational because it is most read by housewives who can be more interested on how their household tasks can be made easier by various products. Thus, Procter and Gamble opted to advertise Tide in order to capture this target market. The advertisement shows no definite source but the message is clear—Tide is superior in eliminating stains and whitening fabrics....
This advertisement appears on the magazine Good Housekeeping. This channel is rational because it is most read by housewives who can be more interested on how their household tasks can be made easier by various products. Thus, Procter and Gamble opted to advertise Tide in order to capture this target market. The advertisement shows no definite source but the message is clear-Tide is superior in eliminating stains and whitening fabrics.
The execution of the advertisement is really profound and mystifying. It should be noted that an ordinary individual which has no knowledge on Ganges River and Taj Mahal will be unable to understand what the Tide advertisement is all about.
Chanel
This simple ad features a blown up image of the beautiful and captivating Eugenia Volodina wearing the new sparkling glasses of Chanel which exudes sophistication and elegance. The advertisement's objective is to inform customers of Chanel's new offerings as well as persuade them to purchase the new product.
From its establishment in the early 1910s, Chanel has become an icon of elegance with the brand being synonymous to elegance, wealth, and elitism. Chanel became the ultimate sign of high French class, catering to the needs of elite women. The global popularity of the brand has now made it a top choice for elegant women with very high purchasing power. Thus, the appearance of the ad in Vogue which is recognized as one of the most influential force in shaping fashion and culture is warranted by Chanel's quest of capturing the elite niche. It should be noted that Vogue caters to the same intellectually sophisticated and fashionable females that Chanel are also targeting.
The advertisement conveys numerous messages. First, Chanel sunglasses are ...Show more

Summary

This essay describes the importance of the right advertising campaign in the success of the company. Advertising is one of the primary tools employed by business organizations to create an image for their product. The ads published in different media significantly reflect what the company is…
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The role of advertising in the success of the company essay example
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