This essay Media Management talks about media which is a dynamic field that keeps changing and reinventing itself to meet the changing needs of the consumers and remain relevant. The knowledge will go a long way in helping me appreciate the role played by the media and change my attitude towards it…
This essay stresses that rdio and television managers must share the same basic principles of responsible journalism as the people they hire in running their newsrooms. Regardless of how enthusiastic, well trained and forward thinking journalists may be, public affairs and news programming stand little chance of growth unless the motivation and expertise of airing something, with the exception of music, is nurtured at the management level.
This paper makes a conclusion that inexperienced station managers may view maintenance of news as capital intensive and very risky politically and decide not to venture into it. Such managers must familiarize themselves with the numerous examples from other media houses in recent years where the risks have paid off well in terms of loyal audiences, favorable public perception and increased revenue. Managers should evaluate the skills of their newsroom in order to understand the qualities of good news and public affairs programs and also how to maximize advertisement sales due to the effect of local news programming. Media managers must also familiarize themselves with the basics of journalistic ethics because it is them who will the final arbiters and not journalists whenever there are accusations, disputes or ethical calls to be addressed. Media house management should acquaint themselves with key functions of media management such as ethics and law in broadcasting, technology and engineering, station promotion and identification and production and creativity. Others include sales principles, advertising and pricing, structure of a radio or TV station, and broadcast programming.
Hierarchy of organizational communications needs
Just like Maslow's hierarchy of human needs, there is also a hierarchy of organizational communications. The basic level of communication is the customer service that involves being available to execute communications on a responsive and professional basis, but not ordering anything more. This involves the media personnel just doing their job and has been compared to Maslow's physiological needs for food, shelter and water.
From customer service, the level of communication goes up to 'media' where an appropriate range of media resources where the work is well produced and receives a high audience rating. This is a very secure and safe way of meeting the needs of the customers but does not add anything more. It is very much like Maslow's human safety need.
Achieving the third level of communication requires a little more effort since media development becomes more goal-oriented because it defines the audience and the message and sets priorities to reach its communication objectives. This is the stage where communications becomes more proactive and the level of the work must be scaled down to the level of the ...
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(Media Management Essay Example | Topics and Well Written Essays - 1250 Words)
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QUALITY MANAGEMENT PLAN FOR BOOKTEK MEDIA INC by Name Course Name Instructor’s Name Institution of Learning Location of the School Date Case Study 1 Quality Management Plan for BookTek Media Inc Quality Dimensions and Characteristics of an Internet Ordering System The ability to understand the needs of customers is an important tool to ensure a successful online business ( Scott, 2010, p.
The research paper takes into account the development of new digital media services for music industry. The provision of a music application over social networking site such as Facebook has been suggested. Social networking sites have been chosen since they are gaining huge popularity in the present era.
However, criticism is not the only factor the management should consider, but also the remarks of faithful followers of the program to identify areas that directors or the cast should improve. The aim of this paper is to give a proactive plan for preparations before the launch, and a reactive plan for stakeholders to prepare the CEO for the harsh criticism the show may face and give answers to commonly asked questions in a Q&A section.
The concept facilitates adoption of superior promotional activities and effective mode of advertisement that are viable and sustainable. Evidently, communication channels and plan contribute to organization’s sound performance in terms of sales, capacity building and dispute resolution.
The wide-ranging scope of social media has become an asset for both the people, the local, state, and national government, and the emergency management teams because it would be easier now for these agencies to track the extent of a disaster or any emergency; and for them to be able to provide an initial support to those who are in need.
A firm should identify the communication objectives to ensure that the communication they make about the new product is effective. When a new product is launched, its success greatly depends on the efforts of the marketing team. If marketing of the products is done poorly ten without doubt the new product will not be received well by consumers but if it is marketed in the best way possible it will result in positive reception by the consumers.
All the strategies used by the company for creating an event will be discussed in the paper. The report also discusses the pitch letter that has been sent to the media by the company and the recap of the event with quote of attendees. The whole paper will give the complete understanding of how to create an effective event marketing campaign within the high intensive competition.
The paper is divided into a number of sections and these cover a literature review of communication and meaning and analysis of the Ad from different perspectives. The concept of meaning and linguistic turn of language is discussed by Tietze, who suggests that meaning is transferred through a language sensitive enquiry.
In this respect customer related management (CRM) is a forte of each company building its global strategy in the post-industrial era where the main product is information, of course.
Thus, the use of Web 2.0 technologies along with a balanced scorecard is really
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